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WQXL (1470 AM "The Point 100.7 FM and 1470 AM") is a commercial
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
Columbia, South Carolina Columbia is the capital of the U.S. state of South Carolina. With a population of 136,632 at the 2020 census, it is the second-largest city in South Carolina. The city serves as the county seat of Richland County, and a portion of the city ...
. The station is owned by Glory Communications and operated by Capital City Media. It airs a
talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. Local hosts are heard in morning and afternoon
drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...
s, with nationally syndicated talk shows heard middays, evenings and late nights. They include
Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American personal finance personality, radio show host, author, and businessman. An evangelical Christian, he hosts the nationally syndicated radio program ''The Ramsey Show''. Ramsey has ...
,
Dennis Prager Dennis Mark Prager (; born August 2, 1948) is an American conservative radio talk show host and writer. He is the host of the nationally syndicated radio talk show ''The Dennis Prager Show''. In 2009, he co-founded PragerU, which creates five-m ...
,
Todd Schnitt Todd Andrew Schnitt (born January 24, 1966) is an American conservative talk radio host. He currently hosts ''The Schnitt Show'', the afternoon drive time show whose flagship is Tampa radio station 1010 WHFS AM and is nationally syndicated by Co ...
,
Ben Shapiro Benjamin Aaron Shapiro (born January 15, 1984) is an American attorney, businessman, columnist, conservative political commentator, and media personality. At age 17, he became the youngest nationally syndicated columnist in the United States. ...
,
Brian Kilmeade Brian Kilmeade (born May 7, 1964) is an American television and radio presenter and political commentator for Fox News. On weekdays he co-hosts the morning show, ''Fox & Friends'', and he hosts the Fox News Radio program ''The Brian Kilmeade Sho ...
and
Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history through ...
. Most hours begin with Salem Radio news. Operator Keven Cohen hosts both the 7 AM and 4 PM radio shows, with a local host at 9 AM, and Phil Kornblut, whose long-running statewide sports radio program has been show has been owned and operated by WQXL since January 29, 2019 after its previous syndicator shut down in-state operations, is on at 6 PM. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
, located off New State Road in Cayce, is powered at 11,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s during the day and 100 watts at night. Programming is
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
on FM
translator Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...
W264DF 100.7
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
in the Columbia area.


History

On July 15, 1954, the station
signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
as WOIC, owned by Frank A. Michalak. It was a
daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-coun ...
powered at 1,000 watts. In 1957, it got a boost to 5,000 watts, under new owners Speidel-Fischer Broadcasting, but it still had to
sign-off A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth countries exce ...
at sunset. At the time, it aired 90 hours of programming each week for the
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...
community. The station became WQXL in 1962 after the station was sold to the Belk Broadcasting Company. The WOIC
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
resurfaced that same year on 1320 AM (now WISW). WQXL originally aired a
Big Band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...
format, which eventually gave way to a
Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
format by the end of the decade. However it was handicapped with a daytime-only signal and was unsuccessful in competing against format rivals 1230
WNOK WNOK (104.7 FM) is a commercial radio station licensed to Columbia, South Carolina, serving the Columbia metropolitan area and the Midlands of South Carolina. It broadcasts a Top 40 (CHR) radio format and it's owned by iHeartMedia, Inc. The c ...
and 1400 WCOS, which each had full-time signals. Probably its most notable personality was Mackie "Cactus" Quave who had worked at 560 WIS (now
WVOC WVOC (560 AM) – branded ''News Radio 560 WVOC'' – is a commercial talk radio station licensed to serve Columbia, South Carolina. Owned by iHeartMedia, Inc., the station covers the Columbia metropolitan area. The WVOC studios and transmitt ...
) and had a successful kids TV show on
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
Channel 10
WIS-TV WIS (channel 10) is a television station in Columbia, South Carolina, United States, affiliated with NBC and The CW. The station is owned by Gray Television, and maintains studios on Bull and Gervais Streets (US 1/ US 378) in downtown Columbia a ...
. WQXL switched to
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
in the summer of 1966, but again was bested by rival 620 WCAY (now
WFMV WFMV may refer to: * WFMV (AM), a radio station (620 AM) licensed to serve Cayce, South Carolina, United States * WJTB-FM, a radio station (95.3 FM) licensed to serve South Congaree, South Carolina, which held the call sign WFMV from 1993 to 2019 ...
). In 1973, the station switched to
religious programming Religious broadcasting, sometimes referred to as faith-based broadcasts, is the dissemination of television and/or radio content that intentionally has religious ideas, religious experience, or religious practice as its core focus. In some coun ...
and eventually adopted a
Contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...
format. WQXL was bought by Metro Communications in 1989. The company shut down the station on August 23, 2006 in preparation to be moved. While the station was off the air, Metro got the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
to allow an increase in the station's hours of operation to full-time, powered at 138 watts at night. In the meantime, WQXL's former studios and towers that date back to the WOIC era were torn down in early 2007 as the station moved to Springdale, just outside Columbia. In June 2007, Metro announced WQXL would be sold. The new owner was Glory Communications Inc., owned by Alex Snipe, Jr. of Columbia. Glory already owned 620 WGCV and 95.3
WFMV WFMV may refer to: * WFMV (AM), a radio station (620 AM) licensed to serve Cayce, South Carolina, United States * WJTB-FM, a radio station (95.3 FM) licensed to serve South Congaree, South Carolina, which held the call sign WFMV from 1993 to 2019 ...
. WQXL resumed operations on August 10, 2007."Deals," ''Broadcasting & Cable'', June 4, 2007. Glory Communications received permission from the FCC to boost the station's daytime power to 11,000 watts, with the nighttime power reduced slightly to 100 watts. The station was paired with an FM translator at 95.9 MHz. On October 19, 2013, popular Columbia radio host Keven Cohen, who had been fired from Clear Channel station 560 WVOC in November 2012, announced that he had leased WQXL and would program it with a talk radio format. In 2016, the translator was switched to 100.7 MHz.


Translator


References


External links


WQXL's FCC Construction Permit for Daytime coverage.

WQXL's FCC Construction Permit for Nighttime coverage.

www.makethepointradio.com
* * {{coord, 33, 57, 34, N, 81, 02, 28, W, type:landmark_region:US_source:FCC, display=title QXL