WQLH (98.5 FM, "Star 98") is a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Green Bay, Wisconsin and serving Green Bay, Appleton, Oshkosh, and Northeast

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

. The station is owned and operated by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

. WQLH's studios are located on Victoria Street in Green Bay, while its transmitter is located near Suamico.

History

The station launched in 1967 as WDUZ-FM on 98.3 with 3,000 watts and a minimal antenna height of 77' (and would later move to 98.5) (a sister station to

WDUZ WDUZ (1400 AM) and WDUZ-FM (107.5 FM) are radio stations serving the Green Bay, Wisconsin area, simulcasting a sports format as "Sports Radio 107.5 and 1400 The Fan." The stations were owned by Clear Channel Communications, though they we ...

) and aired a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...

format until January 1990. At that time, the station shifted to a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

format as "Light 98.5 WQLH" (meaning "Quality Light Hits"). The format would evolve into a more modern (and more upbeat)

playlist by the mid-1990s (with the station being rebranded as "98.5 Mix FM"), eventually adopting the "Star 98" branding in December 1999, when the station was purchased by Cumulus Media. Cumulus swapped WQLH and four other Green Bay stations to Clear Channel in 2009 in exchange for two

Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...

radio stations; however, Cumulus continued to operate the stations. In August 2013, Clear Channel reached a deal to sell the five stations back to Cumulus.

References

External links

* * {{coord, 44.645, N, 88.137, W, type:landmark_region:US_source:FCC, display=title QLH Hot adult contemporary radio stations in the United States Cumulus Media radio stations