WPXE Logo

WPXE-TV (channel 55) is a television station licensed to Kenosha, Wisconsin, United States, broadcasting the Ion Television network to the Milwaukee area. It is owned and operated by the Ion Media subsidiary of the E. W. Scripps Company alongside NBC affiliate WTMJ-TV (channel 4), with engineering and some master control operations run out of WTMJ-TV's Radio City facility on East Capitol Drive in Milwaukee. WPXE's transmitter is located on the WITI TV Tower on East Capitol Drive in Shorewood, Wisconsin.

History

The station first signed on the air on June 1, 1988 as WHKE (for "World Harvest Kenosha Evangelism"), operating as a religious station; it was originally owned by LeSEA Broadcasting. The station's original transmitter was located in Kenosha, just north of the Illinois–Wisconsin state line (the tower is remains in use for the transmitter of radio station WWDV, 96.9 FM). Paxson Communications purchased the station in 1995 and turned it into an all-infomercial format as part of the Infomall TV Network (inTV), though it also aired the daily greyhound racing recap program from Kenosha's Dairyland Greyhound Park for many years after WVTV (channel 18) stopped carrying that show in 1996, which met the station's local programming requirements.

In the late 1990s after its purchase by Paxson, the station moved its transmitter to a tower in northern Racine County, Wisconsin, Racine County (near Interstate 94 in Wisconsin, I-94) which was shared with WEZY (92.1 FM; now WVTY, which continues to use the tower). Despite the reason for the transmitter move being to serve more of the Milwaukee market, the southerly tower location from the traditional northeast side tower farm operated at a lower power, mainly to keep the channel 55 allocation open for an eventual new station in Wausau (which would eventually be given to Wittenberg, Wisconsin, Wittenberg-licensed WFXS in 1999), limited the station's coverage area in southeastern Wisconsin; this caused the station to not be available in Fond du Lac County, Wisconsin, Fond du Lac and Sheboygan County, Wisconsin, Sheboygan counties, except through cable. The station became a charter affiliate of Pax TV (now Ion) when it launched on August 31, 1998, at which time it changed its call letters to WPXE-TV.

At times during summer due to tropospheric propagation in the analog era, WHKE/WPXE would receive heavy interference a few times and even have its signal overwhelmed by that of another distant station on channel 55, WBNX-TV from Cleveland, which broadcast at a stronger power and had its signal brought over Lake Michigan into Wisconsin due to Lake Erie's heavy "trop effect" amplifying their signal across northern Indiana and lower Michigan.

Until 2021, the station's studios were located on North Flint Road, straddling the city line between Milwaukee and Glendale, Wisconsin, Glendale, and the same facility was also the studio for WTPX-TV, the Ion station in the Wausau, Wisconsin, Wausau market. In October of that year with the 2019 repeal of the Federal Communications Commission (FCC)'s Main Studio Rule, Ion Media officially registered its studio facility (along with most Ion-owned stations) as the Scripps Center in Cincinnati. The same month, Green Bay, Wisconsin, Green Bay sister station WGBA-TV launched Ion as its fifth subchannel, with the affiliation moving from WBAY-TV.

Purchase by Scripps

On September 24, 2020, it was announced that the Cincinnati-based E. W. Scripps Company, owner of NBC affiliate WTMJ-TV (channel 4), would purchase Ion Media for $2.65 billion, with financing from Berkshire Hathaway. With this purchase, Scripps divested 23 Ion-owned stations, with WPXE-TV kept and becoming a sister station to WTMJ-TV, as there were no regulatory complications within the Milwaukee market which prevented such a duopoly (broadcasting), duopoly. The sale was completed on January 7, 2021.

Programming

The station had a past local marketing agreement, joint sales agreement (JSA) with WTMJ-TV under Journal Media Group, Journal ownership that resulted from that station's affiliated network, NBC, having a stake in Paxson Communications/Pax TV; this resulted in the two stations sharing programming (such as ''Martha Stewart Living'' and repeats of preseason Green Bay Packers games produced for WTMJ, and live games during the 2004 Summer Olympics, which aired on WPXE), WPXE airing repeats of WTMJ's evening newscasts for several years, and WTMJ selling advertising time for WPXE. This agreement was discontinued on July 1, 2005 after Pax TV rebranded as i: Independent Television.

The station airs the entire Ion schedule, with the only local programming consisting of infomercial, paid programs for local businesses, and a Public affairs (broadcasting), public affairs program, ''Ion Milwaukee'', which airs at various times throughout the week.

Technical information

Subchannels

The station's digital signal is multiplex (TV), multiplexed:

Analog-to-digital conversion

WPXE-TV shut down its analog signal, over Ultra high frequency, UHF channel 55, on June 12, 2009, the official date in which full-power television stations in the United States Digital television transition in the United States, transitioned from analog to digital broadcasts under federal mandate. The station's digital signal continued to broadcast on its pre-transition UHF channel 40. Through the use of Program and System Information Protocol, PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 55, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition with that portion of the band being sold to Qualcomm for use in its nationwide MediaFLO system (later sold to AT&T Mobility for LTE (telecommunication), 4G LTE mobile device spectrum). When Qualcomm introduced MediaFLO to Chicago in 2008, WPXE-TV agreed to accept potential interference to 28.87% of the population within its Grade B contour resulting from the service, mostly occurring in fringe areas of Lake County, Illinois which also received Ion service from Chicago sister station WCPX-TV.http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-07-821A1.txt WPXE's digital signal and subchannels were not affected.

On Groundhog Day, February 2, 2009, the station converted its main digital signal to air high-definition television, high definition content in the 720p format, ahead of Ion's eventual launch of its high definition program schedule. After various tests, however, Ion decided to wait on a full transition and switched back to 480i in April 2009 due to its concerns about a seamless digital transition (as days before February 2, the national transition date was moved by Congress from February 17 to June 12). Full permanent HD service for WPXE launched on April 28, 2010, with the station also receiving HD cable coverage via digital channel 1015 on Time Warner Cable and digital channel 615 on Charter Communications.

References

External links

History of Milwaukee television

{{DEFAULTSORT:Wpxe-Tv
Ion Television affiliates
Bounce TV affiliates
Court TV affiliates
Grit (TV network) affiliates
Defy TV affiliates
TrueReal affiliates
Newsy affiliates
Television channels and stations established in 1988
Television stations in Milwaukee, PXE-TV
1988 establishments in Wisconsin
Kenosha, Wisconsin
E. W. Scripps Company television stations