WPRW-FM (107.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

), also known as "Power 107", is a

mainstream urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso Mu ...

station Station may refer to: Agriculture * Station (Australian agriculture), a large Australian landholding used for livestock production * Station (New Zealand agriculture), a large New Zealand farm used for grazing by sheep and cattle ** Cattle statio ...

in the

Augusta, Georgia Augusta ( ), officially Augusta–Richmond County, is a consolidated city-county on the central eastern border of the U.S. state of Georgia (U.S. state), Georgia. The city lies across the Savannah River from South Carolina at the head of its navig ...

radio market. The station is licensed by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

(FCC) to Martinez and has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 24.5 kW. Its studios are located at the Augusta Corporate Center near the

I-20 Interstate 20 (I‑20) is a major east–west Interstate Highway in the Southern United States. I-20 runs beginning at an interchange with I-10 in Scroggins Draw, Texas, and ending at an interchange with I-95 in Florence, South Carolina. Between ...

I-520 Interstate 520 (I-520) is a auxiliary Interstate Highway that encircles most of Augusta, Georgia, and North Augusta, South Carolina, as a three-quarter beltway around the western, southern, and eastern parts of the main part of the August ...

interchange in Augusta, and the transmitter tower is north of

Appling, Georgia Appling is a census-designated place in and the county seat of Columbia County, Georgia, United States. As of the 2020 census, its population is 658. It is part of the Augusta metropolitan area. Appling was formerly a city but, with the 1993 pas ...

History

107.7 signed on as WKBG in 1994 with a

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...

format. In 1996, WKBG was purchased by Wilkes Broadcasting and became WUUS, re-branding itself as "US 107". Wilkes also purchased WGUS AM/FM and WRXR and housed all three stations in the WGUS building. US-107 hired the former morning talent from Kicks 99 (Jill and Charlie) and the former morning man from WBBQ (Mark Summers) and spent much of the late 90s going up against established country outlet

WKXC-FM WKXC-FM (99.5 MHz) is a commercial FM radio station licensed to Aiken, South Carolina, and serving the Augusta metropolitan area. The station carries a country music radio format and is owned by the Beasley Broadcast Group. The radio studios a ...

, but fared poorly in the ratings. The stations were sold to

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

in 1998. In November 1999, the station switched over to urban as WPRW, adopting the "Power 107" handle. This station became the first serious challenger to longtime urban outlet

WFXA WFXA-FM (103.1 MHz) is a Mainstream Urban radio station in Augusta, Georgia known as Foxie 103 Jamz. The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 6,000 watts. The sta ...

and both stations have been battling each other in the ratings ever since. At one time WPRW was the syndicated home of the ''Star and Buc Wild Morning Show''; it now carries ''

The Breakfast Club ''The Breakfast Club'' is a 1985 American teen coming-of-age comedy-drama film written, produced, and directed by John Hughes. It stars Emilio Estevez, Paul Gleason, Anthony Michael Hall, Judd Nelson, Molly Ringwald, and Ally Sheedy. The film t ...

'' in the mornings. The station is owned by

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

and competes with

and

WIIZ WIIZ (97.9 FM) is a radio station broadcasting a Mainstream Urban format. Licensed to Blackville, South Carolina, United States, the station serves the Barnwell, South Carolina & Augusta, Georgia area. The station is currently owned by Nicwild C ...

External links

Power 107
— official website * {{coord, 33.613167, N, 82.297333, W, type:landmark_region:US_source:FCC, display=title HD Radio stations PRW-FM Mainstream urban radio stations in the United States Radio stations established in 1992 IHeartMedia radio stations

History

See also

External links