WPJF (1260 AM) is Christian Talk in Spanish

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Greenville, South Carolina Greenville (; locally ) is a city in and the seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 census, it is the sixth-largest city in the state. Greenville is located approximately halfway be ...

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, it serves the

Upstate South Carolina The Upstate is the region in the westernmost part of South Carolina, United States, also known as the Upcountry, which is the historical term. Although loosely defined among locals, the general definition includes the 10 counties of the commerc ...

area. The outlet is licensed by the

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(FCC) to broadcast at 1260

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

with 5,000

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s of power daytime and 15 watts at night. It first began broadcasting in 1948. The station is currently owned by Iglesia Vida y Esperanza de Greenville, South Carolina.

History

1260 AM signed on under the ownership of Bob Jones University in May 1948 and signed on officially on September 15, 1949 as a venue for sacred and classical music, dramatic readings, and gospel preaching. The call letters stand for "World's Most Unusual University," a now-abandoned promotional slogan of BJU. Bob Jones, Sr. intended for the station to operate independently, accepting advertising rather than being supported by the university, but he did not expect the station to make a profit. The AM station eventually increased its power from 1,000 to 5,000 watts in the early 1960s. Bob Jones University eventually shifted the majority of its sacred and classical music to WMUU-FM, using the AM station for preaching and some religious music. This practice continued until the university sold the station to Comunidad Cristiana International in early 2008. It then became a Spanish Religious station under the name "Radio Luz." The station went silent in early 2011 due to financial troubles. On October 1, 2012, the station's license was assigned to Iglesia Nueva Vida of High Point for a purchase price of $200,000. On May 17, 2018, the station was sold to Iglesia Vida y Esperanza de Greenville, South Carolina for $480,000.

References

* Barbara Rumminger
"WMUU: Greenville's Unique Radio"

External links

{{Upstate Radio Greenville, South Carolina Radio stations established in 1948 PJF