WPGI is an
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
Georgetown, South Carolina
Georgetown is the third oldest city in the U.S. state of South Carolina and the county seat of Georgetown County, South Carolina, Georgetown County, in the South Carolina Lowcountry, Lowcountry. As of the 2010 United States Census, 2010 census ...
, and serving the
Grand Strand
The Grand Strand is an arc of beach land on the Atlantic Ocean in South Carolina, United States, extending more than from Little River to Winyah Bay. It is located in Horry and Georgetown Counties on the NE South Carolina coast.
The term Gra ...
area. The
Andrulonis Media
Andrulonis Media, LLC is a multimedia marketing firm that owns several radio stations in the United States. It is controlled by the Andrulonis family and currently has stations based in the Grand Strand of South Carolina and Cumberland County in No ...
outlet, an affiliate of the "Carolina Country" network, is licensed by the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
to broadcast at 93.7 MHz with an
ERP of 6 kW.
History
WSCA-FM signed on at 93.7 in Georgetown playing
classic rock
Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...
but later joined with
WJXY-FM, changing its letters to WXJY. As WJXY's simulcast partner, WXJY was "Cruisin' Country", with a mix of
country
A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...
and
rock music
Rock music is a broad genre of popular music that originated as " rock and roll" in the United States in the late 1940s and early 1950s, developing into a range of different styles in the mid-1960s and later, particularly in the United States an ...
, then
rhythmic Rhythmic may refer to:
* Related to rhythm
* Rhythmic contemporary, a radio format
* Rhythmic adult contemporary, a radio format
* Rhythmic gymnastics, a form of gymnastics
* Rhythmic (chart)
The Rhythmic chart (also called Rhythmic Airplay, and ...
as "Hot 93". Hot 93 changed to
contemporary hit radio
Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
and added
WSEA
WSEA (100.3 FM) — branded as Sports Radio 100.3 "The Team" Myrtle Beach — is a sports radio station licensed to Atlantic Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communicati ...
as a simulcast partner. Then WJXY-FM, WXJY and
WIQB became
ESPN Radio
ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...
affiliates as "The Team" in 2003.
WXJY changed its simulcast partner to
WSEA
WSEA (100.3 FM) — branded as Sports Radio 100.3 "The Team" Myrtle Beach — is a sports radio station licensed to Atlantic Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communicati ...
in July 2010, changing its format to
contemporary hit radio
Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
.
WXJY once again simulcast WJXY. In 2013, the station aired a Southern rock/country music format called "The Outlaw".
On September 20, 2016, Cumulus' Joule Broadcasting announced that WJXY/WXJY would be sold to
Colonial Radio Group
Andrulonis Media, LLC is a multimedia marketing firm that owns several radio stations in the United States. It is controlled by the Andrulonis family and currently has stations based in the Grand Strand of South Carolina and Cumberland County in No ...
for $240,000. That transaction was consummated on February 9, 2017, at which point WXJY changed simulcast partners from WJXY to
WMIR and changed their format to
urban gospel
Urban/contemporary gospel is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genre was well established by the end of the 1980s. The radio format is pitched prima ...
, branded as "Rejoice 93.7".
On February 5, 2019, two years after Colonial acquired the station, WXJY changed their format from urban gospel to
adult top 40
The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Systems ...
, branded as "93.7 Hits FM," and transferred operations of the station to Creative Coast Media through a
LMA.
[
On July 4, 2019 at noon, WXJY changed to ]active rock
Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...
as "93.7 the Shark".
In August 2019, WXJY began simulcasting WGTN (AM)
WGTN (1400 AM) is a radio station broadcasting a classic country format, which is licensed to Georgetown, South Carolina, United States. The station was first licensed October 4, 1949. The station is currently owned by R.J. Stalvey. It previously ...
. The station then adopted the call sign WYAY.
On January 3, 2020 WYAY dropped the simulcast with WGTN and rebranded as "Carolina Country 93.7", simulcasting WMIR 93.9 FM Conway.
The call letters were changed to WPGI on August 17, 2020. Two months later, Andrulonis announced the sale of the station to GT Radio, a company led by Joseph Rice and Todd Fowler.
WPGI now simulcasts oldies stations WGLD-FM
WGLD-FM (93.9 FM; "Carolina Gold") is a radio station licensed to Conway, South Carolina. Established in 1990 as WJXY-FM, the station is owned by Maryland Media One, and broadcasts an oldies format.
History
In the early 1990s, WGLD-FM (as WJXY ...
and WYAY, which call themselves "Carolina Gold".
References
External links
Carolina Gold 93.9 & 106.3 website
*
{{Oldies Radio Stations in South Carolina
PGI
Radio stations established in 1991
1991 establishments in South Carolina
Oldies radio stations in the United States