WPCA (800 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

Mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent the middle ground between classic rock and active rock ...

format. Licensed to Waupaca, Wisconsin, United States, the station is currently owned by Donald Grassman and Keith Bratel, through licensee Tower Road Media.

800 AM The following radio stations broadcast on AM frequency 800 kHz: 800 AM is a Mexican clear-channel frequency. XEROK Ciudad Juárez, Mexico, is the dominant station on 800 AM. See also List of broadcast station classes. In Argentina * LT4 ...

is a Mexican clear-channel frequency.

History

The station began broadcasting on April 29, 1956, under founding owner Dorothy Laird. Mrs. Laird was part of the Laird family, whose presence in broadcasting included patriarch Ben Laird owning Green Bay's WDUZ-AM & FM as well as stations in Upper Michigan and South Dakota."WDUX Sold as Laird Family Exits Broadcasting
from Northpine.com, 2/27/2020 The station, at 800 kHz, started with a daytime operation of 500 watts, then later 1 kW. Around 1964, daytime power was increased to 5 kW, with a pre-sunrise power of 500 watts. Post-sunset authority was granted in 1987. For many years, WDUX simulcast the contemporary music format of sister station WDUX-FM (92.7). At some point, "AM 800" would split from the simulcast and converted to a

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

format, at times either digitally-automated or carrying Dial Global's "Classic Hit Country" format. In February 2020, Ben and Dorothy Laird's son, Bill Laird, would retire from broadcasting and sell WDUX and WDUX-FM to Tower Road Media, whose principal owners have stakes in other stations in Northeast Wisconsin and Iron Mountain, Michigan. By that May, when WDUX-FM would change formats from adult contemporary to

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

, WDUX would temporarily leave the air to update its broadcast facilities. On July 13 at 4:20 p.m., the station returned to the air with a new

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

(WPCA), a new FM translator signal (W264DS, at 100.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) as

, rebranded as "100.7 The Foundry," a nod to the Waupaca Foundry."New 'Hot Rockin' FM Station On The Air In Waupaca,"
from Northpine.com, 7/13/2020

References

External links

100.7 The Foundry Facebook
* * {{Active Rock Radio Stations in Wisconsin PCA (AM) Radio stations established in 1956 1956 establishments in Wisconsin Active rock radio stations in the United States