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WPAW (93.1 FM "93.1 the Wolf") is a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
Winston-Salem, North Carolina Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in N ...
, and serving the
Piedmont Triad The Piedmont Triad (or simply the Triad) is a metropolitan region in the north-central part of the U.S. state of North Carolina anchored by three cities: Greensboro, North Carolina, Greensboro, Winston-Salem, North Carolina, Winston-Salem, and H ...
region, which includes
Greensboro Greensboro (; formerly Greensborough) is a city in and the county seat of Guilford County, North Carolina, United States. It is the third-most populous city in North Carolina after Charlotte and Raleigh, the 69th-most populous city in the Un ...
and High Point. The
Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...
with an ERP of 100 kW. The station's studios are located near the
Piedmont Triad International Airport Piedmont Triad International Airport (commonly referred to locally as "PTI") is an airport located in unincorporated Guilford County, North Carolina, west of Greensboro, serving the Piedmont Triad region of Greensboro, High Point and Winston- ...
, and a transmitter site is near
Stokesdale, North Carolina Stokesdale is a town in the northwestern corner of Guilford County, and the southwestern section of Rockingham County, North Carolina, United States. The population was 3,267 at the 2000 census. As of the 2010 census, the population had risen to 5, ...
.


History

The station's original calls were WAIR-FM (sister station and simulcast partner to current
WPOL WPOL (1340 AM) is a commercial radio station broadcasting a Gospel music radio format. Licensed to Winston-Salem, North Carolina, the station is owned by Truth Broadcasting Corporation. In Winston-Salem and nearby communities, WPOL can also be he ...
). The station was known as "Fresh Air 93". In the late-1960s the station began separate programming with
religious Religion is usually defined as a social system, social-cultural system of designated religious behaviour, behaviors and practices, morality, morals, beliefs, worldviews, religious text, texts, sacred site, sanctified places, prophecy, prophecie ...
during the day and
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
at night, with the call letters WGPL. In 1979, the station returned to a partial simulcast of a
Top-40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...
format with WAIR, but the 93.1 station took on the calls WSEZ and the combination was collectively known as Z-93. In the 1980s WSEZ completely separated from WAIR, playing
Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
and later
album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-oriente ...
. In 1985, one-fourth of WAIR programming was a simulcast of WSEZ. On March 6, 1987, the station became WMQX "93-Mix", an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
station playing hits of the 1960s, 1970s and 1980s with "less talk, more variety". The WMQX letters stayed during the station's entire tenure as an
Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
station, which began in 1990. The format change, along with a name change to Oldies 93-Point-Fun, boosted the station's popularity. Later the name changed to simply, Oldies 93.Leigh Preslley, "WMQX Changes Name, Attracts Listeners," ''Greensboro News & Record'', August 18, 1991. In 1997, a man named Kris Abrams became program director of the station & billed it as "The Triad's '60s Specialists". The station's slogan became "All Oldies, All The Time". Features on the station were "Waking Up with Jack Armstrong, "The All-request Lunch", and "The Top 5 at 5". DJs on the Station at this time were Jack Armstrong, Kris Abrams, Dave Solomon, Gary Ross and Max McGann. In January 1999, Kris Abrams left for Milwaukee to program Oldies 95.7 WZTR (now
WRIT-FM WRIT-FM (95.7 Hertz, MHz) is a radio station in Milwaukee, Milwaukee, Wisconsin, owned by iHeartMedia, and branded as "BIG FM". The station carries a Adult hits, variety hits format with a core focus on music from the 1980s in music, 1980s and 1 ...
) and Solomon became program director. That's when the music started to change leaning to more 1970s music. The Station's slogan then became "Good Times & Great Oldies". A year later Solomon left to program Oldies 100.7 WTRG in Raleigh. Randle C. Bliss came in as program director about 4 months later in 2000. The station's slogan changed one last time to "Rock 'N Roll Favorites". Later Jack Armstrong left and Max Mcgann returned to do mornings. News Director, Ed Snow was gone and the traffic reporters, Lane Closure & Rhoda Block were removed as well. On October 3, 2006, the station began stunting with a "Wheel of Formats". The following day, WMQX flipped to country as "93.1 The Wolf". The move now gives the region three country outlets as they take on heritage rival
WTQR WTQR (104.1 FM, "Q104.1") is a country music station licensed to Winston-Salem, North Carolina and serves the Piedmont Triad region, including Greensboro and High Point. Owned and operated by iHeartMedia, the station broadcasts at 104.1 MH ...
and market fringe country stations
WBRF WBRF is a Classic country, Bluegrass music, Bluegrass and Americana (music), Americana formatted Broadcasting, broadcast radio station licensed to Galax, Virginia, serving Southwestern Virginia, Southside Virginia and the western Piedmont Triad, i ...
and
WAKG WAKG is a Country formatted broadcast radio station licensed to Danville, Virginia, serving Southside Virginia Southside, or Southside Virginia, has traditionally referred to the portion of the state south of the James River, the geographic feat ...
. As of the week ending November 25, 2006, WMQX officially changed its call letters to WPAW. The call letters were formerly assigned to 99.7 FM in
Vero Beach, Florida Vero Beach is a city in and the seat of Indian River County, Florida, United States. Vero Beach is the second most populous city in Indian River County. Abundant in beaches and wildlife, Vero Beach is located on Florida's Treasure Coast. It is thi ...
which were in use from 1995, until March 5, 2001. The call letters WPAW also were assigned to WPAW-AM in the Syracuse, NY area during the late-1960s. The Syracuse station now has the call sign of WSIV and broadcasts on AM 1540. They currently air Black Gospel programming. The Wolf continues to feature live and local air talent from North Carolina, hosting unique concert events like “Live In The Wolf’s Den”, “Wolf Stock” and “The Wolf Full Moon Concert Series”. In addition, WPAW was first in the Triad to utilize new technologies such as texting, smartphone app streaming, and a variety of cutting edge social media platforms. As a country station, WPAW has been an advocate for North Carolina artists, being the first to play Chris Lane and Luke Combs. The station also was the first radio station to play Walker Hayes’ Fancy Like.


The Rebirth of Oldies 93

In January 2007 WPAW signed on a hybrid analog/digital transmitter, allowing the radio station to transmit an HD2 signal, with an expanded, commercial-free version of then off-air Oldies 93 format. The Oldies 93HD runs an expanded playlist with no jocks. Listeners in the Triad can listen to Oldies 93 HD if they purchase an HD Radio. The Oldies 93 HD plays more 1970s and 1980s music.


References


External links

* * {{Entercom
PAW A paw is the soft foot-like part of a mammal, generally a quadruped, that has claws. Common characteristics The paw is characterised by thin, pigmented, keratinised, hairless epidermis covering subcutaneous collagenous and adipose tissue, ...
Country radio stations in the United States Radio stations established in 1947 1947 establishments in North Carolina Audacy, Inc. radio stations