WOG (West Oil Group) is a gas stations chain in

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

consisting of more than 400

Filling station A filling station, also known as a gas station () or petrol station (), is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold in the 2010s were gasoline (or petrol) and diesel fuel. Gasoli ...

History

In 2000, the first gas station complex under the WOG brand was opened in the village of

Tsuman Tsuman ( uk, Цумань, pl, Cumań) is an urban-type settlement in Lutsk Raion of Volyn Oblast in Ukraine. It is located on the left bank of the Putylivka in the drainage basin of the Dnieper. Population: Geography Tsumanska Puscha Nation ...

Volyn Volhynia (also spelled Volynia) ( ; uk, Воли́нь, Volyn' pl, Wołyń, russian: Волы́нь, Volýnʹ, ), is a historic region in Central and Eastern Europe, between south-eastern Poland, south-western Belarus, and western Ukraine. The ...

. Filling stations were opened in

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...

and

Odesa Odesa (also spelled Odessa) is the third most populous city and municipality in Ukraine and a major seaport and transport hub located in the south-west of the country, on the northwestern shore of the Black Sea. The city is also the administrative ...

(2006),

Chernihiv Chernihiv ( uk, Черні́гів, , russian: Черни́гов, ; pl, Czernihów, ; la, Czernihovia), is a city and municipality in northern Ukraine, which serves as the administrative center of Chernihiv Oblast and Chernihiv Raion within ...

Zaporizhia Zaporizhzhia ( uk, Запоріжжя) or Zaporozhye (russian: Запорожье) is a city in southeast Ukraine, situated on the banks of the Dnieper, Dnieper River. It is the Capital city, administrative centre of Zaporizhzhia Oblast. Zapor ...

Poltava Poltava (, ; uk, Полтава ) is a city located on the Vorskla River in central Ukraine. It is the capital city of the Poltava Oblast (province) and of the surrounding Poltava Raion (district) of the oblast. Poltava is administratively ...

Kherson Kherson (, ) is a port city of Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers appr ...

Luhansk Luhansk (, ; uk, Луганськ, ), also known as Lugansk (, ; russian: Луганск, ), is a city in what is internationally recognised as Ukraine, although it is administered by Russia as capital of the Luhansk People's Republic (LPR). A ...

, and

Kharkiv Kharkiv ( uk, wikt:Харків, Ха́рків, ), also known as Kharkov (russian: Харькoв, ), is the second-largest List of cities in Ukraine, city and List of hromadas of Ukraine, municipality in Ukraine.Donetsk region The Donetsk Oblast ( ukr, Донецька область, Donetska oblast, ), also referred to as Donechchyna ( ukr, Донеччина, links=no), is an oblast of eastern Ukraine. It is Ukraine's most populous province, with around 4.1 mill ...

(2009),

Dnipro Dnipro, previously called Dnipropetrovsk from 1926 until May 2016, is Ukraine's fourth-largest city, with about one million inhabitants. It is located in the eastern part of Ukraine, southeast of the Ukrainian capital Kyiv on the Dnieper Rive ...

(2019). In 2002, WOG had more than 200 filling stations. In 2007, the first Sun Market stores appeared at WOG filling stations. In 2008, WOG started cooperation with the international company

Deloitte Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of profession ...

. In 2009, WOG launched 100 MUSTANG

fuel A fuel is any material that can be made to react with other substances so that it releases energy as thermal energy or to be used for work. The concept was originally applied solely to those materials capable of releasing chemical energy but ...

. In 2010, the

loyalty program A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...

for PRIDE regular customers started. The company won a number of tenders for the supply of fuel for large state and international enterprises, including SJSC "Motor Roads of Ukraine", "

Ukrposhta JSC Ukrainian Postal Service or Ukrposhta ( uk, Укрпошта) is the national postal service of Ukraine. It is a public company with 100% state ownership due to its strategic importance. In 1999–2015 it was a unitary enterprise of the gov ...

", mining and processing plant "

MetInvest Metinvest is an international group of steel and mining companies that owns operations in Ukraine, Italy, Bulgaria, the UK and the US, mines ore and coal, produces coke, smelts steel and produces rolled products, pipes and other steel products. T ...

", "

ArcelorMittal ArcelorMittal S.A. is a Luxembourgian multinational steel manufacturing corporation headquartered in Luxembourg City. It was formed in 2006 from the takeover and merger of Arcelor by Indian-owned Mittal Steel. ArcelorMittal is the second larg ...

", "

Energoatom State Enterprise National Nuclear Energy Generating Company "Energoatom" (SE NNEGC "Energoatom") is a state enterprise operating all four nuclear power plants in Ukraine ( Zaporizhzhia NPP, Rivne NPP, South Ukraine NPP, and Khmelnytskyi NPP). ...

", "

Ukrzaliznytsia Ukrainian Railways ( uk, Укрзалізниця, Ukrzaliznytsia, abbreviated as UZ) is a state-owned joint-stock company of rail transport in Ukraine, a monopoly that controls the vast majority of the railroad transportation in the country. I ...

". In 2011, the chain had more than 400 filling stations in Ukraine. In 2013, WOG started sales of

diesel fuel Diesel fuel , also called diesel oil, is any liquid fuel specifically designed for use in a diesel engine, a type of internal combustion engine in which fuel ignition takes place without a spark as a result of compression of the inlet air and t ...

of the new generation MUSTANG +. In 2014, the project "The coffeest coffee" was launched. The same year WOG held a presentation of a branded gas LPG MUSTANG. In 2015, WOG Cafe in Kyiv was opened, which operates outside filling stations. In 2017, the company launched the WOG Pay service, which allows to refuel a car without leaving it; WOG Cafe was opened at Kyiv Airport (Zhulyany). In 2019, WOG Cafe was opened at the airports of

Lviv Lviv ( uk, Львів) is the largest city in western Ukraine, and the seventh-largest in Ukraine, with a population of . It serves as the administrative centre of Lviv Oblast and Lviv Raion, and is one of the main cultural centres of Ukraine ...

and Odesa. At the end of the year, there were more than 150 electric chargers in the network, including 37 supercharges.

Chain

Filling stations are represented in 24 regions of Ukraine. As of 2020, the number of employees is 7,000.

Structure

WOG includes 20 oil depots and more than 400 filling stations in Ukraine, 368 WOG Cafe, 245 WOG Market. WOG Cafe is also available at 4 airports in Ukraine (Kyiv (

Boryspil Boryspil ( uk, Бориспіль, translit. ''Boryspil'') is a city and the administrative center of Boryspil Raion in Kyiv Oblast (region) in northern (central) Ukraine. It hosts the administration of Boryspil urban hromada, one of the hromada ...

, Zhulyany),

) and on Intercity and Intercity + Ukrzaliznytsia trains.

Management

WOG belongs to the Continuum fuel and industrial group, which was owned by the main shareholder of WOG Igor Yeremeyev. After his death in 2015, his children became

shareholders A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal owner ...

of the company together with Stepan Ivakhiv and Sergii Lagur. In 2018, Mykhailo Romaniv was appointed

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

. Pavlo Shybaiev is the Head of stores management department WOG. = Production = In autumn 2010, the company began supplying diesel fuel under the Mustang brand. This fuel is imported from

refineries A refinery is a production facility composed of a group of chemical engineering unit processes and unit operations refining certain materials or converting raw material into products of value. Types of refineries Different types of refineries ar ...

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...

, and

Belarus Belarus,, , ; alternatively and formerly known as Byelorussia (from Russian ). officially the Republic of Belarus,; rus, Республика Беларусь, Respublika Belarus. is a landlocked country in Eastern Europe. It is bordered by R ...

. = Awards = 2009 — WOG brand is recognized as the most expensive among national brands in the field of "Fuel and Energy" ($ 26.9 million). 2010 — the WOG brand was recognized as the most expensive among national brands in the field of "Fuel and Energy" ($ 33.2 million) according to MPP Consulting. 2010-2014 — winner of the nomination "Chain of gas stations of the year" according to the version of " Choice of the Year" in Ukraine. 2015 — WOG Cafe won the award in the nomination "Innovation of the Year" business award "Private Label 2015". 2016 — the highest capital index of the brand (3.11 - high) according to the marketing research of the international company Nielsen. 2018 — 30 position in the rating "TOP-100 most expensive brands of Ukraine" according to MPP Consulting. 2020 — victory in the nomination "Most Recognizable VTM of the Year" of the National Business Award "Private Label 2020". = Other activities = The company is implementing the charity project "Road of Good" (

Ukrainian Ukrainian may refer to: * Something of, from, or related to Ukraine * Something relating to Ukrainians, an East Slavic people from Eastern Europe * Something relating to demographics of Ukraine in terms of demography and population of Ukraine * So ...

: ''Дорога добра'') to help purchase and repair of equipment in medical institutions. In 2020, during the

Covid-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, the company participated in a joint program with the taxi service Uklon ''#TaxiForDonor'' and, with the assistance of the DonorUA and ''#WorthLife'' foundations, provided 20,000 donor trips to blood centers. The same year WOG started providing 6-8 square meters at gas stations for the stands of small and medium-sized businesses within the project "Opening new opportunities for small and medium-sized businesses". In 2021, the company supported the "''Batteries, give up''" (Ukrainian: ''Батарейки, здавайтесь'') initiative to collect and recycle used batteries.

References

{{Reflist, 2

External links

WOG — official websiteInterview with Vladlena Rusina

Zakhar Klyakhin

Yulia Pishachenko

Photo of the station in Kyiv Oblast

Panoramio Panoramio was a geo-tagging, geo-located tagging, photo sharing Mashup (web application hybrid), mashup active between 2005 and 2016. Photos uploaded to the site were accessible as a layer in Google Earth and Google Maps. The site's goal was to a ...

.
Flickr

Station futuristic design
Igloo architecture.
Locations of WOG gas stations
by GeoDeg. Convenience stores of Ukraine Filling stations in Ukraine Companies based in Lutsk Energy companies established in 2000 Non-renewable resource companies established in 2000 Retail companies established in 2000 Ukrainian companies established in 2000 Privately held companies based in Volyn Oblast Privately held companies in Ukraine