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WNTM (710 AM) is a
talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
based in
Mobile, Alabama Mobile ( , ) is a city and the county seat of Mobile County, Alabama, United States. The population within the city limits was 187,041 at the 2020 United States census, 2020 census, down from 195,111 at the 2010 United States census, 2010 cens ...
. The station calls itself "News Radio 710." WNTM is owned by
San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= U.S. state, State , subdivision_name1 = Texas , s ...
-based
iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
and the broadcast license is held by iHM Licenses, LLC. Its studios are located in the same building as Channel 5
WKRG-TV WKRG-TV (channel 5) is a television station licensed to Mobile, Alabama, United States, serving southwest Alabama and northwest Florida as an affiliate of CBS. It is owned by Nexstar Media Group alongside Gulf Shores, Alabama–licensed CW owne ...
on Broadcast Drive in Mobile, and the
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is just north of downtown. (Both stations had been co-owned at one time.) WKRG-TV supplies local news and weather, while
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...
supplies national newscasts.


Programming

WNTM has a local wake-up show hosted by
tongue-in-cheek The idiom tongue-in-cheek refers to a humorous or sarcastic statement expressed in a serious manner. History The phrase originally expressed contempt, but by 1842 had acquired its modern meaning. Early users of the phrase include Sir Walter Scott ...
commentator "Uncle Henry," formerly of WABB, followed by nationally syndicated shows from
Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It ...
, a
subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of iHeartMedia. The station's lineup includes
Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...
,
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
,
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of ''The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commentar ...
,
America Now ''America Now'' is a defunct American daily television magazine program hosted by Leeza Gibbons and Bill Rancic, featuring "news you can really use" on lifestyle topics such as health, diet, family and pets. The program, which aired Monday throu ...
with
Meghan McCain Meghan Marguerite McCain (born October 23, 1984) is an American television personality, columnist, and author. She has worked for ABC News, Fox News, and MSNBC. The daughter of politician John McCain and diplomat Cindy McCain, she has been a pub ...
, Clyde Lewis, and ''
Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...
'' with
George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...
. Weekends feature paid
brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...
in the morning and repeats of weekday shows. Sunday nights include syndicated shows from
Bill Handel William Wolf Handel (born August 25, 1951) is a Brazilian-born American radio host and attorney. Handel currently hosts two radio programs on KFI in Los Angeles, California. First is KFI's local morning drive time show, in which he comments on ...
and
Bill Cunningham Bill Cunningham may refer to: People *Bill Cunningham (rugby union) (1874–1927), New Zealand rugby union player * Bill Cunningham (footballer), Irish international footballer active in the 1890s *Bill Cunningham (infielder) (1886–1946), profe ...
.


History

The station was originally owned by movie theater owner, architect, and broadcasting pioneer Kenneth R. Giddens, whose family-owned WKRG-TV Inc. put WKRG (710 AM) on the air on September 26, 1946. It became a
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
affiliate December 15, 1947. At that time it operated with 1 KW power during the day and 250 W at night. The station would have an FM companion broadcasting on 99.9
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
starting on October 16, 1947 (today's
WMXC WMXC (99.9 MHz) is a commercial FM radio station licensed to Mobile, Alabama, and serving the Mobile and Pensacola metropolitan areas. The station broadcasts an adult contemporary radio format, switching to Christmas music for much of November ...
), followed by
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
partner
WKRG-TV WKRG-TV (channel 5) is a television station licensed to Mobile, Alabama, United States, serving southwest Alabama and northwest Florida as an affiliate of CBS. It is owned by Nexstar Media Group alongside Gulf Shores, Alabama–licensed CW owne ...
on September 5, 1955. Like competitor WABB-FM, WKRG-FM was a
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
of the AM station before finding its own
format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...
of
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
in 1965. In March 1970, the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC) enforced new rules preventing future
radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmit ...
and
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
ownership combinations in the same market, which allowed the stations of WKRG-TV, Inc. to remain standing, or "grandfathered". For much of its history, the former
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
-affiliated WKRG had a format of middle of the road music and
talk shows A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...
. Such talk shows included an afternoon program hosted by future WKRG-TV sports director Randy Patrick, but the talk radio format would soon dominate the schedule later in the 1980s as FM reigned with its superior sound. The next change for WKRG Radio in the 1980s was a new location, as WKRG-TV, Inc. moved from its long-time home on downtown Mobile's St. Louis Street to its current facility close to the city's two malls, Springdale Mall and Bel Air Mall. WKRG Radio, including both 710 AM and 99.9 FM were sold off in late 1994. A new journey awaits these two legendary stations. On October 12, 1994, WKRG became known as WNTM, with
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
standing for "News Talk of Mobile", making it clear that the new owners at Capital Broadcasting want to keep the talk radio format. Along with radio programs such as ''
The Rush Limbaugh Show ''The Rush Limbaugh Show'' is an American conservative talk radio show hosted by Rush Limbaugh. Since its nationally syndicated premiere in 1988, ''The Rush Limbaugh Show'' became the highest-rated talk radio show in the United States. At its ...
'', some former WKRG Radio staff would stay in this midst of change. The station's owners would also inherit studio & office space on the third floor of WKRG-TV's facility.
Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
would take ownership of 710 AM and 99.9 FM in 1997. Interesting enough, Clear Channel also owns what would become WKRG-TV's biggest rival in decades, the new
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
affiliate
WPMI WPMI-TV (channel 15) is a television station licensed to Mobile, Alabama, United States, serving as the NBC affiliate for southwest Alabama and northwest Florida. It is owned by Deerfield Media alongside Pensacola, Florida–licensed independent ...
. After WPMI started its news operation in January 1996, the resources of this new addition to the Mobile-Pensacola news media would be put to good use for WNTM in the years to come.


Expanded Band assignment

On March 17, 1997 the FCC announced that eighty-eight stations had been given permission to move to newly available " Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz, with WNTM authorized to move from 710 to 1660 kHz."FCC Public Notice: Mass Media Bureau Announces Revised AM Expanded Band Allotment Plan and Filing Window for Eligible Stations"
(FCC DA 97-537), March 17, 1997.
However, the station never procured the Construction Permit needed to implement the authorization, so the expanded band station was never built.


Later history

On August 12, 2004, WNTM received another change in call letters, this time to WPMI, due to the station's close relationship with WPMI-TV. The station has also seen an expansion of local news from WPMI-TV, along with the timeslots of regularly scheduled programs. The new partnership also meant the end of affiliation with
ABC News Radio ABC News Radio is the news radio service of ABC Audio, a division of ABC News in the United States. Formerly known as ABC Radio News, ABC News Radio feeds, through Skyview Networks, five minute newscasts on the hour and news briefs at half-pas ...
, meaning no more of
Paul Harvey Paul Harvey Aurandt (September 4, 1918 – February 28, 2009) was an American radio broadcaster for ABC News Radio. He broadcast ''News and Comment'' on mornings and mid-days on weekdays and at noon on Saturdays and also his famous ''The Rest o ...
's daily and weekend broadcasts for listeners on the central Gulf Coast. In the three-year period as WPMI, the station changed its radio network affiliation twice. After almost a year with
NBC News Radio NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's var ...
, WPMI radio became affiliated with
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
. Ironically, WPMI-TV was affiliated with the
Fox television network The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations an ...
before joining NBC in 1996. On June 28, 2007, the call sign reverted to WNTM. On August 1, 2007, the station entered into a strategic partnership with WKRG-TV, similar to its previous relationship with WPMI-TV, gaining access to its former sister station's news and weather resources. However, the radio/tv news partnership has now been re-established with WPMI NBC 15.


Notable personalities

Numerous radio personalities have been heard over Mobile's 710 AM, including a few voices from the WKRG Radio years still around today. Until November 2007, former WKRG-FM disc jockey Scott O'Brien hosted "Mobile's First News" and "Ask the Expert" in the morning. Michael P. Sloan was a newsbreak reader and Daniel Shane McBryde hosted his own afternoon program during the first WNTM era; both are WABB veterans. Alex Mathis later joined McBryde as producer and fill-in host. Long time radio personality Yvonne Morrison hosted "The Garden Show" alongside reporter Charlie Moss on Saturday mornings. Overnight, the station broadcasts the syndicated ''
Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...
'' hosted by
George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...
. The station also broadcasts the syndicated Saturday night program ''Somewhere In Time'' hosted by
Art Bell Arthur William Bell III (June 17, 1945 – April 13, 2018) was an American broadcaster and author. He was the founder and the original host of the paranormal-themed radio program ''Coast to Coast AM'', which is syndicated on hundreds of ...
.


References


External links

*
FCC History Cards for WNTM
{{IHeartMedia NTM News and talk radio stations in the United States Radio stations established in 1946 1946 establishments in Alabama IHeartMedia radio stations