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WNGC (106.1 FM) is a
Cox Media Group CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in North Georgia that plays
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
; it was at 95.5 from 1968-1999. Its city of license is
Arcade Arcade most often refers to: * Arcade game, a coin-operated game machine ** Arcade cabinet, housing which holds an arcade game's hardware ** Arcade system board, a standardized printed circuit board * Amusement arcade, a place with arcade games * ...
with studios in
Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates ...
. Its transmitter is in
Lula, Georgia Lula is a city in Hall and Banks counties in the U.S. state of Georgia. Most of the city is in Hall County, with a small eastern portion of the city located in Banks County. The population was 2,758 at the 2010 census. The Hall County portion of Lu ...
.


Station history

Prior to December 1996, 106.1 was
light rock Soft rock is a form of rock music that originated in the late 1960s in Southern California and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, melodic songs with big, lush productions. S ...
Mix 106 before switching to country and calling itself "South 106". In the spring of 1999, WSTE built a new tower because at the time they were still in competition with WNGC---just before the two stations would merge. The purpose of the deal was to try to reach a larger audience and give the two Atlanta country stations WKHX "Kicks" 101.5, and WYAY (Y106 at 106.7) some competition.The studios had moved from Toccoa to Gainesville and finally to Athens, but its signal was hard to pick up in the Atlanta area beyond Gwinnett. While WNGC's city of license is Arcade, the transmitter is located in Lula (in northern Hall County). WNGC's 106.1 signal can be heard in northeast metro Atlanta,
Greenville, South Carolina Greenville (; locally ) is a city in and the seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 census, it is the sixth-largest city in the state. Greenville is located approximately halfway be ...
, and as far as
Asheville, North Carolina Asheville ( ) is a city in, and the county seat of, Buncombe County, North Carolina. Located at the confluence of the French Broad and Swannanoa rivers, it is the largest city in Western North Carolina, and the state's 11th-most populous cit ...
, but the main coverage area is northeast Georgia and the Athens metro area (where the studios are located). Attempts were made in 2001 to move the transmitter to Sugar Hill, but those plans were scrapped.In July 2005 WNGC added former Kicks 101.5 morning host Moby and his syndicated morning show. In January 2008, it was announced that WNGC was sold (along with sister stations
WGMG WGMG (102.1 FM) is a radio station broadcasting an Adult Contemporary format. Licensed to Crawford, Georgia, United States, with studios in Athens, Georgia. The station is owned by Cox Media Group. Its studios are located in Bogart, and its tra ...
,
WPUP WPUP (100.1 FM, "Power 100.1") is a radio station broadcasting a Top 40 (CHR) format. Licensed to the Athens suburb of Watkinsville, it serves the Athens metropolitan area. It first began broadcasting in Washington in 1970. It is currently ow ...
, WRFC, and
WGAU WGAU (1340 AM, "News-Talk 1340") is a radio station licensed to serve Athens, Georgia, United States, that broadcasts a news/ talk format. The transmitter is located at the studios (with WNGC) in Five Points. WGAU began broadcasting on May 1, 19 ...
) to Cox Radio in Atlanta. On March 7, 2008, WNGC started running ads inviting former Eagle 106.7 listeners to switch to 106.1 WNGC, as WYAY had become an oldies station. In February 2009, WNGC became an affiliate of the Motor Racing Network (MRN) and the Performance Racing Network (PRN), and began carrying coverage of NASCAR Sprint Cup Series racing on weekends. On June 29, 2015, WNGC began simulcasting on
WTSH-FM WTSH-FM 107.1, branded as La Raza 102.3/107.1, is an FM radio station in northwest Georgia, and reaching into northwest metro Atlanta, Georgia. Originally assigned to Rockmart, its city of license is now Aragon, west-northwest of Atlanta, and ea ...
, rebranding as "106.1/107.1 Your Georgia Country". On September 24, 2018, WNGC ended the simulcast with WTSH-FM, which switched to a simulcast of regional Mexican-formatted
WLKQ WLKQ-FM (102.3 MHz "La Raza 102.3/107.1") is a commercial radio station licensed to Buford, Georgia, and serving Metro Atlanta. It is owned by Davis Broadcasting and airs a Regional Mexican radio format. The programming is simulcast on 107.1 WT ...
102.3 FM Buford.Your Georgia Country Gives Way to La Raza in Atlanta
Radioinsight - September 24, 2018


Callsigns for 106.1

*WLET 1978-1985 *WZLI 1985-1992 *WLET 1992-1997 *WSTE 1997-1999 *WNGC 1999-Now


Previous frequencies for WNGC

*95.5 (as WGAU-FM 1962-1968, WNGC 1968-1999) *102.5 (as WGAU-FM 1957-1962) *99.5 (as WGAU-FM 1948-1957)


Former air staff

*Sabrina Gibbons, former Program Director and On Air Personality, is currently Midday News Anchor on WSB AM750/WSBB-FM 95.5 in Atlanta *Tim Cicciarelli, former Morning Show Host, now runs a video production company in Athens *Scott Howard, former Sports Director and Morning Show Sidekick, became The Voice of the Georgia Bulldogs after Larry Munson retired *Kevin Steele, former Program Director, now Air Personality at WKHX, Atlanta. *George Mason Dixon, former Afternoon Show Host, retired from WDUN in 2011 *Mike Wooten, former News Director, left to become spokesman for the
Clarke County School District The Clarke County School District is a public school district in Clarke County, Georgia, United States, based in Athens, Georgia. It serves Clarke County, which includes the communities of Athens and Winterville, and part of Bogart. Schools Th ...
and is now Operations Manager at WRGC Radio at
Georgia College and State University Georgia College & State University (Georgia College or GC) is a public liberal arts university in Milledgeville, Georgia. The university enrolls approximately 7,000 students and is a member of the University System of Georgia and the Council ...
in Milledgeville *
Paul Rea Paul V. Rea is an American radio, TV and web journalist, and media personality based in Clarkesville, Georgia. Early life Rea was born in Clarkesville, Georgia to Judy, a florist, and James M. Rea, an attorney. According to his mother, he want ...
, former host of ''The Paul Rea Midday'' is News Director for multiple stations in the Oconee River Broadcasting Group *Deborah Reece, former On Air Announcer, is now the Afternoon Show Host on Kiss 104.1 FM Atlanta *Jeff Batten, former On Air Announcer, now owns North Georgia stations WJBB 107.1, WCHM 96.7, WJUL 97.7 and WJRB 95.1


The Georgia Bulldogs

WNGC-FM is one of many stations that carry
The University of Georgia ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
football games (along with sister WRFC), something it has done since 1991. Until 2005 WNGC was also the home of UGA men's basketball, which can now be heard on sister station WRFC and on 103.7, Chuck FM.


Previous logo

(WNGC's logo under previous simulcast with WTSH)


References


External links


106.1 WNGC-FM official website
* {{coord, 34.378, N, 83.660, W, type:landmark_region:US_source:FCC, display=title NGC Country radio stations in the United States Radio stations established in 1948 Cox Media Group