WMYB is a Top 40 (CHR) radio station licensed to Myrtle Beach, South Carolina. It serves the

Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany Regions of Italy, region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilan ...

and Myrtle Beach areas. The station is licensed by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

(FCC) to broadcast at 92.1 MHz with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 94 kW. The station goes by the name Energy 92.1 and its slogan is "#1 for New Music". Its studios are located in Myrtle Beach, and its transmitter is located in Murrells Inlet.

History

WMYB-FM signed on January 11, 1965, with 3,000 watts simulcasting sister station 1450/WMYB'sDavid Wren and Toby Eddings, "WJYR Owner Buys 2 WKZQs," ''The Sun News'', March 12, 1997. "Good Music" (American Songbook) format in mono. WMYB-FM played

Country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...

music for a while. Later, the station switched to

disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...

with the callsign WXTL. For nearly two decades the station was WJYR "Joy 92", playing

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...

, which added more and more vocals during the 1990s. As of 1997, WJYR was the #3 station in the market. By 1999, WJYR had added

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ar, دليلة, Dalīlah; grc, label=Greek, Δαλιδά, Dalidá) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved b ...

. When

NextMedia Group NextMedia Group was an out-of-home media company headquartered in Greenwood Village, Colorado. NextMedia owns and operates 33 AM and FM stations, 5,700 outdoor advertising display across several regions and markets, as well as an interactive divi ...

bought the station from Hirsh Broadcasting Group in 2000, WJYR was #1. However, the

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format and WMYB callsign of " Star 99.5" were moved temporarily to 94.5 and then to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5. WMYB changed to

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

in 2008. Its morning hosts have included Chuck Boozer and Ace and TJ. The slogan was "Today's Music." NextMedia sold WMYB and its 32 other radio stations to Digity, LLC for $85 million, in a transaction that was consummated on February 10, 2014. Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by

Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...

for $264 million. After its Nielsen ratings fell from 3.6 to 2.4 in Spring 2016 due to competition from adult contemporary

WYEZ WYEZ (100.7 FM) is a radio station broadcasting a soft adult contemporary format, simulcasting WEZV 105.9 FM North Myrtle Beach. It is licensed to Andrews, South Carolina, United States. The station is owned by John and Blake Byrne, through li ...

, WMYB changed its name to "Christmas Star" and began stunting with Christmas music on September 12 before a switch to

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

at 9 a.m. on September 15. "Energy" launched with

Sia Sia Kate Isobelle Furler ( ; born 18 December 1975) is an Australian singer and songwriter. Born and raised in Adelaide, she started her career as a singer in the acid jazz band Crisp in the mid-1990s. In 1997, when Crisp disbanded, she rel ...

's " The Greatest" featuring

Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Known for his Progressive rap, progressive musical styles and Social consciousness, socially conscious songwriting, he is often considered one of the most infl ...

. A month and a half later, WMYB added ''Brooke & Jubal'' in morning drive. In September 2017, Dick Broadcasting announced the purchase of

stations in three markets — 18 stations and two translators in total, at a purchase price of $19.5 million. The acquisition of WMYB by Dick Broadcasting was consummated on December 20, 2017. After the

2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...

, WMYB became "Ukraine 92.1" for the first weekend in March, with comments from Ukrainians living in the area and information on how to help.

Film appearances

WMYB-FM was referenced in the 2005 film ''

Good Night, and Good Luck ''Good Night, and Good Luck'' (stylized as ''good night, and good luck.'') is a 2005 historical drama film about American television news directed by George Clooney, with the movie starring David Strathairn, Patricia Clarkson, Jeff Daniels, Ro ...

'', a film about communism in the U.S.

References

External links

* * {{Contemporary Hit Radio Stations in South Carolina

MYB MyB (Hangul: 마이비) was a South Korean girl group formed by Maroo Entertainment. The group debuted on August 25, 2015 with ''My Oh My'' and made a comeback on November 13, 2015 with ''Ddoddo'', before the group officially disbanded on December ...

Contemporary hit radio stations in the United States