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WMVW (91.7 FM) is a
non-commercial A non-commercial (also spelled noncommercial) activity is an activity that does not, in some sense, involve commerce, at least relative to similar activities that do have a commercial objective or emphasis. For example, advertising-free community ...
Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
having
Peachtree City, Georgia Peachtree City is the largest city in Fayette County, Georgia, Fayette County, Georgia (U.S. state), Georgia, United States. As of the 2010 United States Census, it had a population of 34,364. Peachtree City is located in South Metro Atlanta. P ...
as its
city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broa ...
. WMVW airs a format consisting of
Christian talk and teaching Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk programm ...
programs as well as Christian music. Programs heard on WMVW include ''Running to Win'' with Erwin Lutzer, ''Turning Point'' with
David Jeremiah David Jeremiah is an American evangelical Christian author, founder of Turning Point Radio and Television Ministries and senior pastor of Shadow Mountain Community Church, a Southern Baptist megachurch in El Cajon, California, a suburb of San D ...
, ''
Focus On The Family Focus on the Family (FOTF or FotF) is a fundamentalist Protestant organization founded in 1977 in Southern California by James Dobson, based in Colorado Springs, Colorado. The group is one of a number of evangelical parachurch organizations ...
'', and ''Revive Our Hearts'' with Nancy DeMoss Wolgemuth.PROGRAM GUIDE
WMVV. Retrieved November 18, 2018. The station came on the air in early 2010 as part of the
American Family Radio American Family Radio (AFR) is a network of more than 180 radio stations broadcasting Christian Conservative Christianity, Christian-oriented programming to over 30 states.WMVV WMVV (90.7 FM) is a Christian radio station licensed to Griffin, Georgia, and serving the areas of Griffin, Forsyth, and Covington, as well as Southern and Eastern metro Atlanta. The station is owned by Life Radio Ministries. WMVV is simulca ...
FM 90.7 in nearby Griffin, Georgia, both of which are on the southern edge of
metro Atlanta Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the ...
, and are part of its
media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
. The station's original application dates back to 1997, and its
construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...
was finally issued a decade later in 2007, superseding two issued in 2005. It requested and received a modification of the permit in 2009, and in May 2010 requested and was finally issued its broadcast license.


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* Radio stations established in 2010 Moody Radio affiliate stations MVW 2010 establishments in Georgia (U.S. state) {{GeorgiaUS-radio-station-stub