WMVB (1440 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

format. Licensed to

Millville, New Jersey Millville is a city in Cumberland County, in the U.S. state of New Jersey. As of the 2010 U.S. census, the city's population was 28,400,Jim Bohannon James Everett Bohannon (January 7, 1944 – November 12, 2022) was an American broadcaster who worked in both television and radio. He is best known for hosting the nationally syndicated late night radio talk show ''The Jim Bohannon Show'' orig ...

's ''America in the Morning'' news magazine. Local news and information is featured prominently on the station, including local talk, farm reports, religious programming, locally originated

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

, and a selection of niche music programs on weekends. WMVB was formerly owned and operated by Richard Arsenault and Anita Arsenault between 1994 and 2000. From 1980 to 1999, WMVB utilized the call letters WREY "Radio REY" and broadcast primarily Spanish language programming. WMVB originally signed on in 1953 as WMLV and shortly thereafter adopted the current WMVB callsign, which are believed to represent Millville, Vineland and Bridgeton, the three largest cities in Cumberland County, New Jersey.

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Cumberland County, New Jersey MVB Mainstream adult contemporary radio stations in the United States {{NewJersey-radio-station-stub