WMUV (100.7 FM) is a commercial

Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

that broadcasts to the

Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the largest city by area in the contiguous United States as of 2020. It is the seat of Duval County, with which the ...

area. The station is licensed in

Brunswick, Georgia Brunswick () is a city in and the county seat of Glynn County in the U.S. state of Georgia. As the primary urban and economic center of the lower southeast portion of Georgia, it is the second-largest urban area on the Georgia coastline after Sa ...

to Chesapeake-Portsmouth Broadcasting Corporation and is owned by Nancy Epperson.Renda sells two of its four Jacksonville Stations
Radio Insight. It is branded as The Promise and broadcasts

Christian adult contemporary Christian adult contemporary, also known as Christian AC or CAC, is a radio format. In the United States, Christian adult contemporary radio stations cater to a mostly adult audience and are similar to mainstream adult contemporary stations in that ...

music. Studios are on Bonneval Road in the Southside district of Jacksonville, and the

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

tower is in

Kingsland, Georgia Kingsland is a city in Camden County, Georgia, United States. The population was 18,337 at the 2020 census. The Kingsland Commercial Historic District was added to the National Register of Historic Places on March 17, 1994. It includes the area ...

History

WMUV, whose transmitting tower is in Georgia near the Florida border, began targeting the Jacksonville area in 1965 as WIOI-FM. On June 3, 1991 it became WOKV-FM. The station later began airing

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk progra ...

programming as WBYB (1993–1995),

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

as both WWRD (1995–1996) and WWRR "Arrow 100.7" (1996–2005), and

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

as WKQL "Kool 100.7" (2005–2006). On October 20, 2006, WKQL became the eighth station in the United States to adopt the

rhythmic hot AC Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic hits aimed towards an adult audience, often resembling a mixture of the classic hits and hot adul ...

MOViN' format. On February 18, 2009, at 10 a.m., the rhythmic format was dropped and the station switched to

Classic Country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

as "Country Legends 100.7". On the morning of February 23, 2013, WMUV segued from

to mainstream

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...

, as "Country 100.7". On April 18, 2013, WMUV rebranded as "100.7 The Bull" and shifted its focus towards Southern Georgia. Although no longer an exclusively classic country station, the station still featured a heavy (largely 1990s) gold base to its playlist. On January 3, 2015, after being acquired by Chesapeake-Portsmouth Broadcasting, WMUV and sister station

WSOS-FM WSOS-FM (94.1 Hertz, MHz) is commercial radio station that broadcasts to the Jacksonville, Florida area. The station is licensed in Fruit Cove, Florida, Fruit Cove to Chesapeake-Portsmouth Broadcasting Corporation. It is branded as Jax Country an ...

flipped to Christian AC as "The Promise". On April 5, 2016, WSOS-FM flipped to a simulcast of WBOB Jacksonville.

References

External links

News Release From Renda Broadcasting on format change
* {{coord, 30.821, N, 81.737, W, type:landmark_region:US_source:FCC, display=title MUV Radio stations established in 1965 MUV