WMUB-LD,

virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via digits on a receiver's ...

38 (

UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter (on ...

digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...

channel 31), is a low-powered

France 24 France 24 ( in French) is a French state-owned international news television network based in Paris. Its channels broadcast in French, English, Arabic, and Spanish and are aimed at the overseas market. Based in the Paris suburb of Issy-les-M ...

- affiliated

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...

serving

Macon, Georgia Macon ( ), officially Macon–Bibb County, is a consolidated city-county in the U.S. state of Georgia. Situated near the fall line of the Ocmulgee River, it is located southeast of Atlanta and lies near the geographic center of the state of Geo ...

, United States that is

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Warner Robins Warner Robins (typically ) is a city in the U.S. state of Georgia, located in Houston and Peach counties in the central part of the state. It is currently Georgia's eleventh-largest incorporated city, with an estimated population of 80,308 in th ...

. The station is owned by

Mercer University Mercer University is a private research university with its main campus in Macon, Georgia. Founded in 1833 as Mercer Institute and gaining university status in 1837, it is the oldest private university in the state and enrolls more than 9,000 ...

. WMUB-LD's transmitter is located along GA 87/

US 23 } U.S. Route 23 or U.S. Highway 23 (US 23) is a major north–south U.S. Highway between Jacksonville, Florida, and Mackinaw City, Michigan. It is an original 1926 route which originally reached only as far south as Portsmouth, Ohio, and has since ...

/ US 129 ALT (Golden Isles Highway), along the

Bibb Bibb may refer to: Places in the United States * Bibb County, Alabama * Fort Bibb, Alabama, constructed in 1818 * Bibb City, Georgia, in Muscogee County * Bibb County, Georgia People * Bibb (surname) * Bibb (given name) Ships * , a Revenue Mari ...

– Twiggs county line. The station is available on all major

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

providers in

Central Georgia Central Georgia is the area containing the metropolitan region surrounding the city of Macon, in Bibb County in the U.S. state of Georgia. It abuts the Atlanta metropolitan area, just to the north. Similar and coextensive names for this region ...

History

The station first signed on the air on September 17, 2010 as an affiliate of

America One America One was an American television network established in 1995 by USFR Media Group through its America One Television subsidiary.

as WRWR-LD, and formerly operated from studios located on Radio Loop in Warner Robins. In late December 2011, WRWR-LD changed its affiliation to

My Family TV The Family Channel is an American general entertainment television network owned by Get After It Media (formerly Luken Communications and Reach High Media Group), and based in Chattanooga, Tennessee. History In September 2008, ValCom announced ...

. On November 1, 2013, the station changed its affiliation to

Cozi TV Cozi TV (stylized on-air as COZI TV) is an American free-to-air television network owned by the NBC Owned Television Stations division of NBCUniversal. The network airs classic television series from the 1960s to the 2000s. The network origina ...

. On March 31, 2014, Georgia Eagle Media donated WRWR-LD to

. As part of the transaction, Mercer took over the station's operations under a temporary

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...

until the university received approval from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

(FCC) to acquire the station. Mercer planned to move WRWR's

master control Master control is the technical hub of a broadcast operation common among most over-the-air television stations and television networks. It is distinct from a production control room (PCR) in television studios where the activities such as switc ...

facilities and operations from its existing Warner Robins studio to a facility located on the Mercer University campus that currently houses the College Hill Alliance and

Georgia Public Broadcasting Georgia Public Broadcasting (GPB) is a state network of PBS member television stations and NPR member radio stations serving the U.S. state of Georgia. It is operated by the Georgia Public Telecommunications Commission, an agency of the Geo ...

television station WMUM-TV (channel 29). At midnight that day, WRWR-LD became an affiliate of

MHz WorldView MHz Networks is an American public broadcaster that specializes in international television programming. Washington, D.C., broadcast operations MHz (pronounced "M-H-Z") Networks began as a project of the Commonwealth Public Broadcasting Corpora ...

. In mid-July 2014, WRWR-LD changed its callsign to WMUB-LD. On January 1, 2016, WMUB-LD changed affiliation to

Digital television

Digital channels

The station's digital channel is

multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource - a ...

: The station carried

Universal Sports Universal Sports was an American sports-oriented digital cable and satellite television network. It was owned as a joint venture between InterMedia Partners (which owned a controlling 92% interest) and NBCUniversal (which owned the remaining 8%). ...

on its second digital subchannel until January 1, 2012, when the network converted into a cable- and satellite-only network. On January 2, 2012, the station began carrying

Tuff TV Tuff TV was an American digital broadcast television network targeted at men owned by the Tuff TV, Inc. division of Seals Entertainment Corporation. Tuff TV launched on June 30, 2009, and ceased operations August 26, 2018. Tuff TV carried a m ...

on its second digital subchannel (the network was dropped on March 31, 2014). On February 2, 2021, WMUB-LD transitioned from RF channel 38 to RF channel 31.

Programming

Local programming

As WRWR-LD, the station produced several locally-produced programs, including ''Inside Georgia Politics'' (hosted by then-State Senator

Cecil Staton Cecil Pope Staton Jr. (born January 26, 1958) is an American politician and academic administrator. He served as the Chancellor of East Carolina University from 2016 to 2019. Previously, Staton served as Interim President of Valdosta State Unive ...

), ''Todd Wilson's Georgia Journal'', ''Under the Hood with Chris Ford'', and ''Observations'' (hosted by local neurosurgeon Dr. Joe Sam Robinson, focusing on topics and people related to local healthcare issues). During high school football season, the station broadcasts a "Game of the Week" each Friday evening, featuring notable games from Houston County's five area high schools as well as occasional games from

the Westfield School The Westfield School is a private Christian school in Perry, Georgia, United States. It is located off U.S. Highway 41 South. It educates students in grades PK-12, in three schools. The Westfield School was originally founded as the Perry Christi ...

and

Stratford Academy Stratford Academy is a private school in Bibb County, Georgia, United States, near Macon. It opened September 1960. The school has a controversial history as part of the segregation academy movement. As of 2017-18, approximately 21% of student ...

. On November 12, 2010, WRWR-LD began airing Mercer Bears basketball games, with Todd Wilson and Drew Bollea providing play-by-play. In January 2012, the station began airing

Southeastern Conference The Southeastern Conference (SEC) is an American college athletic conference whose member institutions are located primarily in the South Central and Southeastern United States. Its fourteen members include the flagship public universities of ...

college basketball telecasts from

ESPN Plus ESPN+ is an American over-the-top subscription video streaming service available in the United States, owned by Disney Media and Entertainment Distribution, in partnership with ESPN Inc., which is a joint venture between The Walt Disney Compa ...

. On August 12, 2014, WMUB announced it would replace the

SEC TV SEC TV (formerly SEC Network) was a syndicated package featuring live broadcasts of college football and basketball events from the Southeastern Conference. It was owned and operated by ESPN Regional Television and shown in more than 50 percent ...

games with the

American Sports Network American Sports Network (ASN) was a sports brand owned by the U.S. television station owner Sinclair Broadcast Group through its Sinclair Networks subsidiary. Formed in July 2014, the multicast network component of ASN produced broadcasts of sp ...

package.

Newscasts

On September 17, 2010, WRWR-LD debuted ''Newsnight on the Patriot'', a two-hour nightly evening newscast aimed at the Warner Robins and Houston County area that aired weeknights from 6:00 to 8:00 and 10:00 to 11:30 p.m. (later 10:00 to 12:00 a.m.). The newscasts were broadcast in high definition from their debut; as such, WRWR-LD was the first television station in the Macon

market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...

to begin broadcasting its local newscasts in the format, and remained high-definition (HD) format until November 14, when

WMAZ WMAZ-TV (channel 13) is a television station in Macon, Georgia, United States, affiliated with CBS and The CW Plus. The station is owned by Tegna Inc., and maintains studios on Gray Highway on the northeast side of Macon; its transmitter is lo ...

launched HD news for the first time with their 5:00 p.m. newscast. The program was cancelled on March 31, 2014, when WRWR-LD's license was donated by the station's owner Cecil Staton to

. With the donation, Mercer planned on producing a new student-produced newscast for the station beginning in the summer of 2014.

References

External links

* {{DEFAULTSORT:Wmub-Ld Mercer University 2009 establishments in Georgia (U.S. state) Low-power television stations in the United States Television channels and stations established in 2009 MUB-LD