WMTR-FM is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

that broadcasts at 96.1 MHz on the FM dial in

Archbold, Ohio Archbold is a village in Fulton County, Ohio, United States. The population was 4,346 at the 2010 census. Archbold is home to Northwest State Community College. It was designated a Tree City USA by the National Arbor Day Foundation in 1983. H ...

. Airing a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

format, it is the primary local station for the Archbold/

Fulton County Fulton County is the name of eight counties in the United States of America. Most are named for Robert Fulton, inventor of the first practical steamboat: *Fulton County, Arkansas, named after Governor William Savin Fulton *Fulton County, Georgia *F ...

area (including the cities of Delta, Swanton and Wauseon), and its 3,800-watt signal can be heard NW Ohio in the north to Michigan state line. The station is also listenable in the western suburbs of Toledo and is frequently rated in the Toledo

Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...

ratings reports. Its studios are in Archbold and the transmitter is located northeast of the city.

History

WMTR-FM began broadcasting in 1968 at 95.9 on the FM dial and formerly bore the callsign WHFD (which were the first letters of the 4 counties in its broadcast region—Williams, Henry, Fulton, and Defiance). The current call letters were adopted in 1989 and are legally WMTR-FM due to there being a

WMTR (AM) WMTR (1250 AM) is an American radio station owned by Beasley Broadcast Group. It is licensed to Morristown, New Jersey and serves Morris County and surrounding areas. The station features "The Morning Team" featuring Alan David Stein, Ginny Ot ...

Morristown, New Jersey Morristown () is a town and the county seat of Morris County, in the U.S. state of New Jersey. ...

. Programming over the years has changed from

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

as "96 Gold" to the current classic/adult hits format. The station is owned by Northwestern Ohio Broadcasting Corporation and prides itself on the fact that it is still locally owned and operated. Max Smith, Sr. founded the station, which is managed today by his son, Max Smith, Jr. In a note of historical significance, WMTR-FM was one of the first commercial radio stations in the nation to convert to DAT technology in the late 1980s, considered state-of-the-art for the time. WMTR-FM also has a strong sports commitment. WMTR covers high school sports and carries both

Detroit Tigers The Detroit Tigers are an American professional baseball team based in Detroit. The Tigers compete in Major League Baseball (MLB) as a member of the American League (AL) Central division. One of the AL's eight charter franchises, the club was f ...

baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding tea ...

and

Ohio State University The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best publ ...

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

. The station acquired an FM translator at 94.3 (W232CM) in late 2016. W232CM relays the HD2 signal of WMTR-FM, offering country music to the

Wauseon Wauseon ( ) is a city in and the county seat of Fulton County, Ohio, approximately 31 mi (51 km) west of Toledo. The population was 7,332 at the time of the 2010 census. History Wauseon was platted 1853 when the Michigan Southern Air ...

area. The station is an affiliate of the "

Floydian Slip ''Floydian Slip'' is a weekly, one-hour syndicated radio program produced by Random Precision Media LLC (RPM), exclusively devoted to the music and history of the British rock band Pink Floyd. The show has an affiliate base of around one hundred ...

" syndicated Pink Floyd program.

External links

* * * MTR-FM Classic hits radio stations in the United States Radio stations established in 1968 {{Ohio-radio-station-stub