WMSO (1240 AM) is an

Urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

and

Gospel Gospel originally meant the Christian message ("the gospel"), but in the 2nd century it came to be used also for the books in which the message was set out. In this sense a gospel can be defined as a loose-knit, episodic narrative of the words an ...

format

broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Southaven, Mississippi Southaven is a city in DeSoto County, Mississippi, United States. It is a principal city in Greater Memphis. The 2020 census reported a population of 54,648, making Southaven the third-largest city in Mississippi and the second most populous ...

, serving Metro

Memphis Memphis most commonly refers to: * Memphis, Egypt, a former capital of ancient Egypt * Memphis, Tennessee, a major American city Memphis may also refer to: Places United States * Memphis, Alabama * Memphis, Florida * Memphis, Indiana * Memp ...

. WMSO is owned and operated by Flinn Broadcasting.

History

On May 13, 2019, WMSO changed their format from southern gospel to urban oldies, branded as "Memphis Soul 104.1". On June 8, 2020, WMSO changed their format from urban oldies to classic hip hop, branded as "Bumpin 104.1".Memphis is Bumpin' Again
Radioinsight - June 8, 2020

FM translator

WMSO programming is relayed to an

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

, which gives the listener the choice of FM with higher quality

stereophonic Stereophonic sound, or more commonly stereo, is a method of sound reproduction that recreates a multi-directional, 3-dimensional audible perspective. This is usually achieved by using two independent audio channels through a configuration ...

sound. The translator is owned by Arlington Broadcasting Company.

Previous logos

References

External links

* * * MSO Radio stations established in 1990 1990 establishments in Mississippi Urban adult contemporary radio stations in the United States Gospel radio stations in the United States {{Mississippi-radio-station-stub