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WMSA (1340 AM) is a commercial
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
of
talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
and
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
, with local news updates. Licensed to
Massena, New York Massena is a town in St. Lawrence County, New York, United States. Massena is along the county's northern border, just south of the St. Lawrence River and the Three Nations Crossing of the Canada–United States border. The population was 12,8 ...
, the station is owned by the
Stephens Media Group Stephens Media Group is an Oklahoma based radio broadcaster that owns 75 radio stations particularly in small to mid-size markets. Its flagship stations are at its headquarters in Tulsa. Stephens refers to itself as "A portfolio of People", ref ...
. WMSA transmits with 910
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s around the clock. It uses a
non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna which radiates equal radio power in all directions perpendicular to an axis (azimuthal directions), with power varying with angle to the axis (elevation angle), declining ...
.


History

WMSA is one of the oldest stations in the North Country. It
signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
the air at 2p.m. on . The station was previously owned by
Martz Communications Group Martz Communications Group is an American radio broadcasting company, which operates three radio stations in the St. Lawrence River area of New York and one in Pittsburgh, Pennsylvania. The company, which also operates under the names Radio Power a ...
, and was acquired by Stephens as of February 1, 2008.


Translators

A translator, W225DE (92.9 Massena), was turned on in late July 2021.


External links


www.1340wmsa.com
* * * MSA Oldies radio stations in the United States Radio stations established in 1945 1945 establishments in New York (state) {{NewYork-radio-station-stub