WMQR (96.1 FM) is a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

formatted

broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Broadway, Virginia Broadway is a town in Rockingham County, Virginia, United States. The population was 3,691 at the 2010 census. It is included in the Harrisonburg Metropolitan Statistical Area. History Bethlehem Church, Lincoln Homestead and Cemetery, Linvill ...

, serving the Harrisonburg/ Staunton area. WMQR is owned and operated by Saga Communications, through licensee Tidewater Communications, LLC.

History

The station was first took the callsign WLTK on June 16, 1988 and officially launched on December 18, 1989, carrying a

Contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...

format, branded as "Light 96". On August 8, 2001, WLTK swapped callsigns and formats with WBHB-FM at 103.3 FM, becoming an

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

format, branded as "Magic 96.1". The station played music from the 1950s through the 1970s. On February 7, 2005, WBHB-FM yet again swapped callsigns and formats with WJDV at 105.1 FM, becoming a Light

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format, branded as "Lite Rock 96.1". WBHB-FM remained on 105.1 FM until December 1, 2008 when the callsign was changed to

WTGD WWRE (105.1 FM) is a Classic Hits formatted broadcast radio station licensed to Bridgewater, Virginia, serving Harrisonburg/ Staunton area. WWRE is owned and operated by Saga Communications, through licensee Tidewater Communications, LLC. H ...

. On September 17, 2007, WJDV changed its branding from "Lite Rock 96.1" to "96.1 Lite FM; Lite Favorites Full of Variety". In early November 2011, WJDV yet again changed its branding to "Mix 96-1", though on November 23, the branding was changed again to "A Fresh Mix; Fresh 96-1". Then, on the week of November 28, the station's branding was again switched to simply "96.1 WJDV" with the fresh961.com and 961litefm.com websites were redirected to sister

WQPO WQPO (100.7 FM) is a Contemporary Hit Radio formatted broadcast radio station licensed to Harrisonburg, Virginia, serving the Central Shenandoah Valley. WQPO is owned and operated by Saga Communications. HD Radio WQPO-HD3 was launched in early ...

's website. On the week of December 4, the "Fresh 96-1" branding and fresh961.com website were back. During the holiday season, WJDV changed to an all Christmas music format through Christmas Day. During that time, it was known as "Christmas in the Valley". On July 31, 2015, WJDV changed its callsign to WMQR while the sale of Verstandig Broadcasting of Harrisonburg to Saga Communications was closed the same day at a purchase price of $9.64 million. Three days later at 7:00 A.M. on August 3, the station segued from Light

Hot Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

, formatted "More 96-1; More Music, More Fun". On the same date and time, its sister station,

changed to

Classic Hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

as "Rewind 105-1" as well as the callsign.

References

External links

More 96-1 Online
* MQR Radio stations established in 1989 Mainstream adult contemporary radio stations in the United States {{Virginia-radio-station-stub