WMIX (940 AM, "News Talk 940") is an American

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to serve the

community A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, tow ...

Mount Vernon, Illinois Mount Vernon is a city in and the county seat of Jefferson County, Illinois, United States. The population was 14,600 at the 2020 census. Mount Vernon is the principal city of the Mount Vernon Micropolitan Statistical Area, which includes all o ...

. The station is owned by

Withers Broadcasting Withers Broadcasting Companies is a radio broadcasting company based in southern Illinois. Founded in 1972 by the late W. Russell Withers, Jr., and now owned by his daughter Dana Withers, the company owns several radio stations across the United ...

and the WMIX

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which vary ...

is held by Withers Broadcasting Company of Illinois, LLC. The station was assigned the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

"WMIX" by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

(FCC). Withers Broadcasting registered the "WMIX" branding as a

registered trademark The registered trademark symbol, , is a typographic symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or wor ...

,Justia Trademarks: "WMIX - Trademark Details"
/ref> which prevents other stations, many of them carrying some sort of Mix FM format, from using WMIX as a branding without permission.

Programming

WMIX broadcasts a

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

branded "News Talk 940" plus adult standards music in the evening and overnight. , local programming includes a

morning drive Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this cla ...

program hosted by Jeff Rollins and Carl Hampton in mid-days. Syndicated programming includes ''

The Rush Limbaugh Show ''The Rush Limbaugh Show'' is an American conservative talk radio show hosted by Rush Limbaugh. Since its nationally syndicated premiere in 1988, ''The Rush Limbaugh Show'' became the highest-rated talk radio show in the United States. At its ...

'',

Jim Bohannon James Everett Bohannon (January 7, 1944 – November 12, 2022) was an American broadcaster who worked in both television and radio. He is best known for hosting the nationally syndicated late night radio talk show ''The Jim Bohannon Show'' orig ...

, plus adult standards music blocks hosted by Chick Watkins and Don Reid from

Dial Global Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company ...

's "

America's Best Music America's Best Music is the on-air branding of a soft oldies and adult standards 24-hour radio network, formerly known as AM Only. The service is syndicated by Westwood One, a subsidiary of Cumulus Media. It was one of the original Transtar R ...

" radio network.

Translators

WMIX programming is also carried on three

broadcast translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

stations to extend or improve the coverage area of the station.

References

External links

WMIX official website
MIX News and talk radio stations in the United States Radio stations established in 1946 Jefferson County, Illinois 1946 establishments in Illinois {{Illinois-radio-station-stub