WMGA (97.9 FM, "The River") is an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

formatted

broadcast Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Kenova, West Virginia Kenova is a city in Wayne County, West Virginia, United States, situated at the confluence of the Ohio and Big Sandy Rivers. Located near a tristate border, the city's name is a portmanteau of Kentucky, Ohio, and Virginia (Va). Founded in 1 ...

, serving Huntington, West Virginia,

Ironton, Ohio Ironton is a city in and the county seat of Lawrence County, Ohio, United States. Located in southernmost Ohio along the Ohio River northwest of Huntington, West Virginia, the city includes the Downtown Ironton Historic District. The popula ...

, and

Ashland, Kentucky Ashland is a list of Kentucky cities, home rule-class city in Boyd County, Kentucky, Boyd County, Kentucky, United States. The largest city in Boyd County, Ashland is located upon a southern bank of the Ohio River at the state border with Ohio a ...

. WMGA is licensed to Fifth Avenue Broadcasting Company, Inc.

History

On July 26, 2012, WMGA changed their format from soft AC (as "Magic 97.9") to hot AC, branded as "Hits 97.9". On May 6, 2017, WMGA changed their format to "80s and More! Hits 97.9" On February 26, 2018, WMGA changed their format from 1980s hits to adult contemporary, branded as "97.9 The River".WMGA Goes From 80s to AC
Radioinsight - February 26, 2018

References

External links

97.9 The River Online
*

MGA MGA can refer to: Transport *MGA, IATA code for Augusto C. Sandino International Airport (Managua International Airport) in Managua, Nicaragua * Monongahela Railway, a former coal-hauling short line railroad in the United States *The MG MGA, a ...

Mainstream adult contemporary radio stations in the United States {{WestVirginia-radio-station-stub