WMFX (102.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a commercial FM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

St. Andrews, South Carolina St. Andrews is a census-designated place (CDP) in Richland County, South Carolina, United States. The population was 20,493 at the 2010 census. It is part of the Columbia, South Carolina Metropolitan Statistical Area. History The Pine Grove Rose ...

, and serving the Columbia metropolitan area. The Alpha Media outlet broadcasts a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, with a few

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...

artists also in the

playlist A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sever ...

. The station goes by the name Fox 102.3 and its current slogan is "Columbia's Rock Station." Its

radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

s and offices are located on Pineview Drive in Columbia. WMFX has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 6,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. Its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Winterwood Road near Monticello Road.Radio-Locator.com/WMFX
/ref>

History

On January 23, 1985, the station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as WWGO. It played a mix of

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

and

Adult Contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

under the "Go 102" handle. This format finished in the top five the first rating period with

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...

John Anderson hosting mornings. It was sold in early 1987 after its second rating period saw a drop. New owners changed the format to album rock, with a lean musically toward

. The new

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

was WMFX, using the moniker Fox 102. The changes paid off as the station was usually placed within the Top 5 of the

Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...

ratings since that time. In 1994, the station adjusted its format further toward classic rock and added the syndicated John Boy and Billy show for mornings. The station is owned by Alpha Media through Alpha Media Licensee LLC, which also owns

Urban Contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

WHXT WHXT (103.9 FM broadcasting, FM) is a mainstream urban radio station licensed to Orangeburg, South Carolina and serves the Columbia, South Carolina market. The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadc ...

, Urban AC

WWDM WWDM (101.3 FM) is an urban adult contemporary radio station licensed to Sumter, South Carolina and serves the Columbia, South Carolina market. The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with a ...

, and Hot AC

WARQ WARQ (93.5 FM) is a radio station licensed to Columbia, South Carolina and serves the Columbia market. The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 2.8&nb ...

in the Columbia radio market. In March 2014, WMFX changed to

mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent the middle ground between classic rock and active rock ...

, retaining the classic rock songs while adding

selections, from mostly 1990s artists such as

Nirvana ( , , ; sa, निर्वाण} ''nirvāṇa'' ; Pali: ''nibbāna''; Prakrit: ''ṇivvāṇa''; literally, "blown out", as in an oil lampRichard Gombrich, ''Theravada Buddhism: A Social History from Ancient Benāres to Modern Colombo.' ...

Smashing Pumpkins Smash may refer to: People * Smash (wrestler) (born 1959), professional wrestler * Moondog Rex, another professional wrestler who briefly wrestled as the original Smash, before being replaced by the above. * DJ Smash, DJ and music producer Art, ...

, and

The Foo Fighters Foo Fighters are an American rock band formed in Seattle in 1994. Foo Fighters was initially formed as a one-man project by former Nirvana drummer Dave Grohl. Following the success of the eponymous debut album, Grohl (lead vocals, guitar) rec ...

. 2000's Groups such as Nickelback,

Staind Staind ( ) is an American rock band from Springfield, Massachusetts, formed in 1995. The original lineup consisted of lead vocalist and rhythm guitarist Aaron Lewis, lead guitarist Mike Mushok, bassist and backing vocalist Johnny April, and dr ...

Hoobastank Hoobastank (sometimes stylized as h∞bastank, and originally known as Hoobustank) is an American rock band formed in 1994 in Agoura Hills, California, by lead vocalist Doug Robb, guitarist Dan Estrin, drummer Chris Hesse, and original bassist ...

and

Trapt Trapt is an American rock band formed in Los Gatos, California. Eight studio albums have been recorded to date: ''Amalgamation'' (1999), ''Trapt'' (2002), '' Someone in Control'' (2005), '' Only Through the Pain'' (2008), '' No Apologies'' (20 ...

are also heard on WMFX.

References

External links

Fox 102.3's website
* Classic rock radio stations in the United States

MFX MFX or mfx may refer to: * Manx Financial Group, London Stock Exchange symbol MFX * MFX, the IATA code for Méribel Altiport, Savoie, France * MFX, the ISO 639-3 code for Melo language, Ethiopia * Multi effects An effects unit or effects pe ...

Alpha Media radio stations {{SouthCarolina-radio-station-stub