WMAG (99.5 FM) is an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

music formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

High Point, North Carolina High Point is a city in the Piedmont Triad region of the U.S. state of North Carolina. Most of the city is in Guilford County, with parts extending into Randolph, Davidson, and Forsyth counties. High Point is North Carolina's only city that ...

and serves the

Piedmont Triad The Piedmont Triad (or simply the Triad) is a metropolitan region in the north-central part of the U.S. state of North Carolina anchored by three cities: Greensboro, Winston-Salem, and High Point. This close group of cities lies in the Piedmon ...

region, including

Greensboro Greensboro (; formerly Greensborough) is a city in and the county seat of Guilford County, North Carolina, United States. It is the List of municipalities in North Carolina, third-most populous city in North Carolina after Charlotte, North Car ...

and

Winston-Salem Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in ...

. The

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

outlet broadcasts with an ERP of 100 kW. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is near

Randleman, North Carolina Randleman is a city in Randolph County, North Carolina, United States. The population was 4,113 at the 2010 census. It is the home of NASCAR's Petty family, the Victory Junction Gang Camp and was the location of the Richard Petty Museum from 2003� ...

. WMAG is one of North Carolina's most powerful stations, providing at least secondary coverage as far east as

Raleigh Raleigh (; ) is the capital city of the state of North Carolina and the seat of Wake County in the United States. It is the second-most populous city in North Carolina, after Charlotte. Raleigh is the tenth-most populous city in the Southeas ...

, as far north as

Martinsville, Virginia Martinsville is an independent city in the Commonwealth of Virginia in the United States. As of the 2020 census, the population was 13,485. A community of both Southside and Southwest Virginia, it is the county seat of Henry County, althou ...

and as far south as the

Charlotte Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...

suburbs.

History

The precursor to this station signed on in 1946 as WMFR-FM 97.7, a sister station of High Point's 1230 WMFR (We Make Furniture Right) or as some called it, We Make Frank Rich in recognition of the owner (Frank S. Lambeth). WMFR-FM later moved to 99.5. In 1982, WMFR-FM was purchased by Voyager Communications and upgraded their facilities, becoming adult contemporary WMAG "Magic 99.5". During the 1980s and early 90s the station's competitors in the adult contemporary format were WWWB and

WMQX WMQX (102.3 FM, "Max 102") is a commercial FM radio station licensed to serve Pittston, Pennsylvania. The station is owned by Audacy, Inc., through licensee Audacy License, LLC, and airs a classic hits format branded as "Max 102". Its broadcast ...

. In later years, "Magic 99.5" repositioned to soft rock and dropped the "Magic" handle in favor of just the call sign. Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, Clear Channel Worldwide acquired the station. Its original transmitter site, still used by 1230 WMFR, is visible atop The Radio Building on Main St. in downtown High Point. At the end of 2009, Bill Flynn ended a 26-year career as WMAG morning host when he moved to

WPTI WPTI (94.5 FM) is a commercial radio station, owned by iHeartMedia, licensed to Eden, North Carolina, and serving the Piedmont Triad, including the Greensboro–Winston-Salem– High Point media market. The station broadcasts a talk radio forma ...

. After the local

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...

station

WTHZ WWLV (94.1 FM) is a radio station licensed to Lexington, North Carolina, and serving the Piedmont Triad metropolitan area. The station is an affiliate of K-LOVE. History 94.1 began in the early 1940s as WBUY-FM by Davidson County Broadcasting ...

"Majic 94.1" switched to a

contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...

format, WMAG added more 1970s' and 1980s' music in effort to gain some of the former WTHZ listeners. Another local radio personality, Rod Davis, lost his job as the co-host on WMAG's morning show, on Wednesday October 26, 2011; when Clear Channel Communications announced that it had dismissed some on-air and off-air staff, within that same week, throughout the United States. The reason for the layoffs is to benefit in a reshaping of its regional and local programming that should enable it to seek out advertisers focused on areas wider than a single market. On December 18, 2020, WMAG rebranded as "Mix 99.5". Mix 99.5 is known as the Triad's Christmas station playing non-stop Christmas music starting in November through Christmas Day.

Previous logo

References

External links

Radio Building website
* {{IHeartMedia

MAG Mag, MAG or mags may refer to: Arts, entertainment and media * ''MAG'' (video game), 2010 * ''Mag'' (Slovenian magazine), 1995–2010 * '' The Mag'', a British music magazine Businesses and organisations * MacKenzie Art Gallery, in Regina, Sask ...

Mainstream adult contemporary radio stations in the United States Radio stations established in 1946 1946 establishments in North Carolina IHeartMedia radio stations