WLTK (102.9 FM) is a Contemporary Christian formatted

broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

New Market, Virginia New Market is a town in Shenandoah County, Virginia, United States. Founded as a small crossroads trading town in the Shenandoah Valley, it has a population of 2,146 as of the most recent 2010 U.S. census. The north–south U.S. 11 and the east� ...

, serving the Harrisonburg/ Staunton area. WLTK is owned and operated by

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, Tennessee, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest ...

History

Originally starting on the 103.3 FM frequency, the station first took the callsign WEZI on September 15, 1993 and officially launched in 1997 with a Light

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format, branded as "EZ 103". On November 7, 1997, WEZI switched its callsign to WBHB-FM and changed the format to

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

, branded as "Bob 103.3", and later went by "B-103.3" On August 8, 2001, WBHB-FM swapped callsigns and formats with WLTK at 96.1 FM, becoming a Contemporary Christian format, branded as "Light 103.3" before changing to "X103 The Cross" in 2004. WBHB-FM remained on 96.1 FM until February 7, 2005, when the WBHB-FM callsign and

format moved to 105.1 FM as part of a frequency swap that also moved

WJDV WMQR (96.1 FM) is a hot adult contemporary formatted broadcast radio station licensed to Broadway, Virginia, serving the Harrisonburg/ Staunton area. WMQR is owned and operated by Saga Communications, through licensee Tidewater Communications, ...

from 105.1 FM to 96.1 FM. On February 1, 2010, WLTK dropped its "X103 The Cross" format and began broadcasting the K-LOVE music service, though continued to be locally owned. On June 15, 2012, the owners of WLTK applied for and were granted a new broadcast license moving it from 103.3 to 102.9, but from the same location and tower, at the same power and over the same coverage area as previously. This move allowed a new broadcast station to launch on 103.3 from

Wardensville, West Virginia Wardensville is a town in Hardy County, West Virginia, United States. The population was 265 at the 2020 census. Originally named Trout Run, Wardensville was chartered in Virginia in 1832 and incorporated in West Virginia in 1879. Wardensville is ...

.Application for Construction Permit for Commercial Broadcast Station
/ref> On June 19, 2012, WLTK officially switched frequencies from 103.3 to 102.9. On May 1, 2017, Massanutten Broadcasting Company, Inc. sold WLTK to

for $600,000.

References

External links

K-LOVE Online
* {{K-LOVE Contemporary Christian radio stations in the United States K-Love radio stations Radio stations established in 1995 1995 establishments in Virginia Educational Media Foundation radio stations LTK Shenandoah County, Virginia