WLTA (1400 AM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Alpharetta, Georgia Alpharetta is a city in northern Fulton County, Georgia, United States, and is a part of the Atlanta metropolitan area. As of the 2020 US Census, Alpharetta's population was 65,818 The population in 2010 was 57,551. History In the 1830s, the Ch ...

, and serving the

Atlanta metropolitan area Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the ...

. It is owned by

Salem Communications Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved most operations to Ir ...

along with its

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

AM 970 The following radio stations broadcast on AM frequency 970 kHz: 970 AM is a regional broadcast frequency. In Argentina * LRA43 Neuquén, Neuquén * LT25 in Curuzú Cuatiá, Corrientes In Mexico * XECJ-AM in Apatzingán, Michoacán * X ...

WNIV WNIV (970 AM) is a commercial Christian radio station licensed to Atlanta, Georgia. It is one of three Salem Media Group-owned stations in the Atlanta metropolitan area carrying a Christian talk and teaching radio format. AM 590 WDWD carries a ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

. WLTA is a full-time

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

of WNIV's Christian talk and teaching programming. WLTA broadcasts with 1,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s of power, using a

non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna (electronics), antenna which radiates equal radio power in all directions perpendicular to an axis (mathematics), axis (azimuthal directions), with power varying with angle ...

and is considered a Class C station by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

(FCC). WLTA's

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is located on Northwinds Parkway near

U.S. Route 19 U.S. Route 19 (US 19) is a north–south U.S. Highway in the Eastern United States. Despite encroaching Interstate Highways, the route has remained a long-haul road, connecting the Gulf of Mexico with Lake Erie. The highway's southern ...

in Alpharetta. WLTA's broadcast antenna uses a loaded UHF/VHF mast.

History

The station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air on August 25, 1986.Broadcasting & Cable Yearbook 1999 page D-105
/ref> The radio station's former call signs were WQRZ, WAZX, WWXX, WRAF, and WVNF ("the Voice of North Fulton"), and was once licensed to the neighboring city of

Roswell, Georgia Roswell is a city in northern Fulton County, Georgia, United States. At the official 2010 census, the city had a population of 88,346. The 2020 estimated population was 94,884, making Roswell the state's ninth largest city. A close suburb of Atla ...

. This station is not to be confused with the former

WLTA WLTA (1400 AM) is a commercial Christian radio station licensed to Alpharetta, Georgia, and serving the Atlanta metropolitan area. It is owned by Salem Communications along with its sister station AM 970 WNIV in Atlanta. WLTA is a full-time si ...

FM 99.7, which was an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

and later

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

station covering the same market.

References

External links

*
RecNet query
LTA Talk radio stations in the United States Radio stations established in 1979 1979 establishments in Georgia (U.S. state) Salem Media Group properties LTA {{GeorgiaUS-radio-station-stub