WLOH (1320 AM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Lancaster, Ohio Lancaster ( ) is a city in Fairfield County, Ohio, in the south-central part of the state. As of the 2020 census, the city population was 40,552. The city is near the Hocking River, about southeast of Columbus and southwest of Zanesville. It is ...

, southeast of Columbus. Owned by the WLOH Radio Company, WLOH broadcasts a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. It also serves as a local affiliate for the

Cincinnati Bengals Radio Network The Cincinnati Bengals Radio Network is an American radio network consisting of 37 radio stations which carry coverage of the Cincinnati Bengals, a professional football team in the NFL. WCKY/Cincinnati (1530 AM), WEBN/Cincinnati (102.7 ...

and the

Ohio State Sports Network The Ohio State Sports Network from Learfield is an American radio network consisting of 62 radio stations which carry coverage of Ohio State Buckeyes football and men's basketball. Co-owned WBNS () and WBNS-FM (), both licensed to Columbus, O ...

. By day, WLOK transmits 500

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s, but to protect other stations on 1320 AM from interference, at night it reduces power to 16 watts. It uses a

non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna (electronics), antenna which radiates equal radio power in all directions perpendicular to an axis (mathematics), axis (azimuthal directions), with power varying with angle ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is on Duffy Road in Berne Township. WLOH

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simulta ...

s over three

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...

s: W283BO 104.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

in Lancaster, W275CT 102.9 MHz in

Somerset ( en, All The People of Somerset) , locator_map = , coordinates = , region = South West England , established_date = Ancient , established_by = , preceded_by = , origin = , lord_lieutenant_office =Lord Lieutenant of Somerset , lord_ ...

and W257EQ 99.3 MHz in Logan; and is also available online.

History

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air on , the first broadcasting station in Lancaster. Its original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

was WHOK, which stood for its owner, the Hocking Valley Broadcasting Company. WHOK was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

, broadcasting at 500 watts and required to go off the air at sunset. Dr. Nelson Embrey was the General Manager and the studios were on Memorial Drive. In 1958, it added an FM station, WHOK-FM at 95.5

. (The FM station was later sold and is today

Urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

outlet WXMG.) By the 1970s, WHOK was airing a full service, middle of the road format of popular adult music, news and sports, while the FM station had an authomated

sound. WHOK 1320 AM changed its call letters to WLOH in 1981, while the FM station kept the WHOK-FM call sign. In 2001, WLOH was acquired by Frontier Broadcasting for $325,000. The station changed to a country music format on January 30, 2015.http://www.lancastereaglegazette.com/story/news/local/2015/01/29/wloh-radio-going-country/22547853/ WLOH Radio Going Country

Translators

Former on-air staff

Stan Robinson was recipient of the Russell W. Alt Award for his 43+ years of promoting county fairs in Ohio. Each year he'd broadcast from The Fairfield County Fair and he hosted ''The Stan Robinson @ RJ Pitcher Inn.''

References

External links

* ;FM Translator * * * * LOH {{Ohio-radio-station-stub