WLLV (1240 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting an

urban gospel Urban/contemporary gospel is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genre was well established by the end of the 1980s. The radio format is pitched prim ...

format. Licensed to

Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...

, United States, the station serves the Louisville, KY-IN market area. The station is currently owned by New Albany Broadcasting Co., Inc. The station signed on in 1941 as WINN (AM), a pop station and Mutual Radio Network affiliate. In 1965, the station turned to Country & Western music and remained so until late 1982, when it was sold to a group of African-American pastors from the Chicago, Illinois area. The format changed to southern gospel music, and the call letters changed from WINN to WLLV. WLLV's sister station in the Louisville market is

WLOU WLOU (1350 AM) is a radio station broadcasting an urban oldies music format. Licensed to Louisville, Kentucky, United States, the station serves the Louisville, KY-IN market area. Its studios are located west of downtown and the transmitter is ...

(1350 AM). Occasionally, WLLV and WLOU will simulcast programming to take advantage of WLLV's better nighttime coverage. Popular announcers through the southern gospel programming years (1983- ) include Pastor James Ford, Eld. Ben Higgins, Min. Ben Walker, Min. Sylvia Walker, Archie Dale (gospel singer, former GM), and Bishop (Rev.) D.V. Lyons. The current General Manager is W.H. (Bill) Price. WLLV has undergone a temporary power reduction from 1,000 watts (unlimited hours) to 530 watts (unlimited hours) due to the relocation of their tower for a sewer district project. Management hopes to have the situation with WLLV's signal (and sister station WLOU's) corrected soon.

References

External links

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FCC History Cards for WLLV
Southern Gospel radio stations in the United States LLV Gospel radio stations in the United States Radio stations established in 1941 1941 establishments in Kentucky LLV {{Louisville-stub