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WLLC-LD (channel 42) is a low-power
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
in
Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of muni ...
, United States, affiliated with
Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
and
UniMás UniMás (, stylized as ''UNIMÁS'', and originally known as TeleFutura from its launch on January 14, 2002, to January 6, 2013) is an American Spanish free-to-air television network owned by TelevisaUnivision. The network's programming, which is ...
. Owned by JKB Associates, Inc., its
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is located atop the
Life & Casualty Tower The Life & Casualty Tower (also known as the L & C Tower) is a skyscraper in Nashville, Tennessee located at 401 Church Street (Nashville, Tennessee), Church Street. It stands 152.5 meters (409 ft) and has 30 floors. It was designed by Edwin ...
in Nashville's Capitol District.


History

The station signed on the air with the call sign W59AW on channel 59 on November 7, 1996, and carried programming from
America One America One was an American television network established in 1995 by USFR Media Group through its America One Television subsidiary.
24 hours a day. The next year, the station moved to channel 52 and changed its call sign to W52CT. In 2004, it moved to channel 42 and changed its call sign to W42CR. The station also dropped the
America One America One was an American television network established in 1995 by USFR Media Group through its America One Television subsidiary.
affiliation and became an affiliate of the new
Spanish-language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...
network TeleFutura. The station changed its call sign again that same year to WLLC-LP. WLLC-LP launched a third digital subchannel on 42.3 affiliated with
Bounce TV Bounce TV is an American digital multicast television network owned by Katz Broadcasting, a subsidiary of E. W. Scripps Company. Promoted as "the first 24/7 digital multicast broadcast network created to target African Americans", the channel fe ...
after the network launched in 2011, the first 24/7 digital multi-cast broadcast network created exclusively for
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
s. TeleFutura was rebranded as
UniMás UniMás (, stylized as ''UNIMÁS'', and originally known as TeleFutura from its launch on January 14, 2002, to January 6, 2013) is an American Spanish free-to-air television network owned by TelevisaUnivision. The network's programming, which is ...
. From 2005 to 2013, the station was branded as TeleFutura 42, and after TeleFutura was rebranded to UniMás, then identified itself as UniMás Nashville. In July 2014, WLLC-LP affiliated with
Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
(which is a sister network to UniMás) on its main channel of 42.1, therefore programming from UniMás moved to WLLC's second subchannel of 42.2, and programming from Bounce TV moved to a new subchannel of 42.3. On July 5, 2016, WLLC-LP added
Biz Television Biz Television (commonly referred to as BizTV) is an American national television broadcast network owned by Center Post Media, which also owns Youtoo America, and BizTV's sister radio outlet, BizTalkRadio. The channel features programming devot ...
to a new subchannel of 42.4, Biz Television would be relocated to 42.5 at a later date, as
Heartland Heartland or Heartlands may refer to: Businesses and organisations * Heartland Bank, a New Zealand-based financial institution * Heartland Inn, a chain of hotels based in Iowa, United States * Heartland Alliance, an anti-poverty organization i ...
was added to channel 42.4 on November 1, 2016, therefore making WLLC-LP the new flagship station for Heartland.
WSMV-TV WSMV-TV (channel 4) is a television station in Nashville, Tennessee, United States, affiliated with NBC. It is owned by Gray Television alongside low-power Telemundo affiliate WTNX-LD (channel 15). The two stations share studios on Knob Road in ...
previously served as the flagship station for Heartland from 2012 (when it made its return as a reincarnation of
The Nashville Network The Nashville Network, usually referred to as TNN, was an American country music-oriented cable television network. Programming included music videos, taped concerts, movies, game shows, syndicated programs, and numerous talk shows. On September ...
) until November 1, 2016, when WSMV replaced Heartland with
Escape Escape or Escaping may refer to: Computing * Escape character, in computing and telecommunication, a character which signifies that what follows takes an alternative interpretation ** Escape sequence, a series of characters used to trigger some so ...
on its 4.2 subchannel. At some point in 2017, the 42.5 subchannel for
Biz Television Biz Television (commonly referred to as BizTV) is an American national television broadcast network owned by Center Post Media, which also owns Youtoo America, and BizTV's sister radio outlet, BizTalkRadio. The channel features programming devot ...
was discontinued. However, the 42.5 subchannel would be reactivated on
December 24 Events Pre-1600 * 502 – Chinese emperor Xiao Yan names Xiao Tong his heir designate. * 640 – Pope John IV is elected, several months after his predecessor's death. * 759 – Tang dynasty poet Du Fu departs for Chengdu, whe ...
, 2018, carrying another Spanish network called NuestraVision. On December 2, 2019, WLLC-LP discontinued
Bounce TV Bounce TV is an American digital multicast television network owned by Katz Broadcasting, a subsidiary of E. W. Scripps Company. Promoted as "the first 24/7 digital multicast broadcast network created to target African Americans", the channel fe ...
on 42.3 and
Heartland Heartland or Heartlands may refer to: Businesses and organisations * Heartland Bank, a New Zealand-based financial institution * Heartland Inn, a chain of hotels based in Iowa, United States * Heartland Alliance, an anti-poverty organization i ...
on 42.4, Bounce TV was replaced with the general entertainment network,
AMGTV AMGTV is an American family-oriented television network featuring television programming consisting of drama, sports, movies, entertainment, how-to, hunting and fishing, children's shows, and other features, much of it repackaged from off-netw ...
on 42.3, while Heartland was temporarily replaced with a test pattern on 42.4. The station was licensed for digital operation on July 14, 2021, changing its call sign to WLLC-LD. WLLC added TheGrioTV to its third subchannel on Monday, October 11, 2021, replacing AMGTV.


News operation

WLLC-LP previously carried daily 90-second news updates. The news updates were produced by
WTVF WTVF (channel 5) is a television station in Nashville, Tennessee, United States, affiliated with CBS. It is owned by the E. W. Scripps Company alongside Ion Television owned-and-operated station WNPX-TV (channel 28). WTVF's studios are located ...
and were anchored by Eva Melo. It was the only Spanish-language newscast in Nashville, a
market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...
consisting of about 4% Spanish-speaking viewers, a fast-growing audience in the Middle Tennessee area. As of 2011, WTVF no longer produced news updates for WLLC-LP. In 2014, WLLC general manager Dave Carter said the station had plans to include local news-related programming, but would be at least 2015 before a traditional newscast would be offered.Univision back in Nashville
/ref>


Subchannels

The station's digital signal is
multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource - a ...
:


References


External links

* {{Other Tennessee Stations UniMás network affiliates Univision network affiliates TheGrio affiliates LLC-LD LLC-LD Low-power television stations in the United States