WLKQ-FM (102.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

"La Raza 102.3/107.1") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Buford, Georgia Buford is a city in Gwinnett County, Georgia, Gwinnett and Hall County, Georgia, Hall counties in the U.S. state of Georgia (U.S. state), Georgia. As of the 2020 United States Census, 2020 census, the city had a population of 17,144. Most of the ...

, and serving

Metro Atlanta Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the ...

. It is owned by Davis Broadcasting and airs a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The programming is

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

on 107.1

WTSH-FM WTSH-FM 107.1, branded as La Raza 102.3/107.1, is an FM radio station in northwest Georgia, and reaching into northwest metro Atlanta, Georgia. Originally assigned to Rockmart, its city of license is now Aragon, west-northwest of Atlanta, and ea ...

Aragon Aragon ( , ; Spanish and an, Aragón ; ca, Aragó ) is an autonomous community in Spain, coextensive with the medieval Kingdom of Aragon. In northeastern Spain, the Aragonese autonomous community comprises three provinces (from north to sou ...

. WLKQ-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 4,200

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. Its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Radio Park Drive in Buford, near

Interstate 985 Interstate 985 (I-985) is a auxiliary Interstate Highway in Northeast Georgia. It links the Atlanta metropolitan area to the city of Gainesville via Suwanee. I-985 is also known as the Sidney Lanier Parkway, after the musician and poe ...

. WLKQ-FM broadcasts in the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

hybrid format. Its HD2 subchannel carries a

Christian Contemporary music Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...

format known as The Joy-FM. Its programming is also heard on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

station W223CQ at 92.5 MHz in Lawrenceville.

History

On January 1, 1970, the station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as WGCO. It was owned by the Buford Broadcasting Company, along with

AM 1460 The following radio stations broadcast on AM frequency 1460 kHz: 1460 AM is a Regional broadcast frequency. Argentina * LT29 in Venado Tuerto, Santa Fe * LU30 in Maipu, Buenos Aires * LU34 Pigüé, Buenos Aires * LRK204 in Yerba Buena, T ...

WDYX (now WXEM). The station aired a mix of

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

and

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk progra ...

programming. In 1985, Buford Broadcasting was acquired by the Joseph Family. WCGO-FM's

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

was changed to WLKQ-FM, using the moniker "Lake 102 FM." It began playing an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

format, and with members of the Joseph Family serving in various roles, "Skipper Bob" was president and general sales manager, his wife Jackie as office manager, son Mark as general manager, and daughter Kathleen, known by her air name as "Kay Mackie." During the 1990s, on-air personalities included Ron Lucas (Ron Lapann), a former tug boat captain, Rick Dennis, Mike Lindsey, Steve Nichols, Ron Ricks and Sue Ryder, who later became a traffic reporter for 750 WSB using the air name Robin Reese. In its final years as an oldies station, personalities included Huey Lewis (McKeller), Vic Andrews (Cuvo), "Captain" Craig Kelley, Randy Robins, Karl Phillips and Rick Bagley (Ryan Bagnal). Lake 102 covered the high school game of the week announced by Mark Blumen. Sideline reports were by Jeff Taves. The radio station sales department was led by Al Garner, once the manager of

soul music Soul music is a popular music genre that originated in the African American community throughout the United States in the late 1950s and early 1960s. It has its roots in African-American gospel music and rhythm and blues. Soul music became po ...

icon

James Brown James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, dancer, musician, record producer and bandleader. The central progenitor of funk music and a major figure of 20th century music, he is often referred to by the honor ...

. The radio station operated profitably for many years. Eventually the Joseph Family was offered a large price to sell the station, to be targeted to the expanding Spanish-speaking population within the coverage area of the station's former 6,000-watt signal. In 2003, Davis Broadcasting paid $5.25 million to acquire WLKQ-FM. The Oldies format ended in April 2004, as the station began broadcasting

music. On September 24, 2018, WLKQ-FM began

ing on

(107.1) in

, and rebranded as "La Raza 102.3/107.1".Your Georgia Country Gives Way to La Raza in Atlanta
Radioinsight - September 24, 2018 Previously,

WNSY WNSY (100.1 FM) is a commercial radio station in northwest Georgia, licensed to Talking Rock. It is owned by Davis Broadcasting of Atlanta and it simulcasts WJZA on 1310 kHz in Decatur. The two stations, along with an Atlanta FM transla ...

(100.1 FM) in Talking Rock, had been WLKQ-FM's simulcast partner. (That station now simulcasts the

Smooth Jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...

format of co-owned

WJZA WJZA (1310 AM) is a commercial radio station broadcasting an eclectic mix of smooth jazz, soft rock, light pop and R&B classics in the Atlanta radio market. The station is currently owned by Davis Broadcasting Inc. Its city of license is Deca ...

(1310 AM).)

References

External links

* * {{coord, 34.121, N, 83.976, W, type:landmark_region:US_source:FCC, display=title LKQ-FM Radio stations established in 2004 Regional Mexican radio stations in the United States LKQ-FM