WLCL (93.9 FM) is an American

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Sellersburg, Indiana Sellersburg is a town located within Silver Creek Township, Clark County, Indiana, Silver Creek Township, Clark County, Indiana, Clark County, Indiana, United States. It had a population of 9,310 at time of the 2020 United States census, 2020 cens ...

, United States, serving the

Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...

area. The station is owned by Union Broadcasting.

History

The station was licensed as WZZB on February 1, 1990. On May 24, 1991, the station's license was deleted (DWZZB) but it was later relicensed as WQKC. WQKC changed its

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

format to

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

on November 20, 2008, after changing its call letters to WLCL. On August 2, 2010, WLCL and WQKC went silent after Cumulus decided to cease operations in the Louisville market. In 2011, the station returned to the air as WAYI, carrying the Contemporary Christian format originating with the

WAY-FM Network The WayFM Network is a national, non-profit radio broadcasting network in the United States, primarily playing Christian adult contemporary music. While WayFM is based in Colorado Springs, Colorado, content creation and programming originates in ...

, which ran the station, still under the ownership of Cumulus Media, in a

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...

(LMA). On April 1, 2014, WAY-FM programming was removed from WAYI. The station went silent on April 25, 2014, and returned to previous call letters WLCL on May 1, 2014. It was announced in late 2014 that Union Broadcasting, which also owns sports radio stations

WHBE (AM) WHBE (680 kHz) is an AM radio station broadcasting a sports format. Licensed to Newburg, Kentucky, United States, an unincorporated Census Designated Place (CDP) community in Jefferson County, that in 2003 merged alongside the rest of the count ...

and

WHBE-FM WHBE-FM (105.7 MHz, "ESPN Louisville") is a radio station broadcasting a sports format. Licensed to Eminence, Kentucky, United States, the station serves the Louisville, Kentucky and Frankfort, Kentucky areas. The station is owned by UB Louisvil ...

in the Louisville market, would purchase WLCL from Cumulus Media. WLCL resumed operations on January 14, 2015, broadcasting

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

full-time. The purchase by Union Broadcasting closed on January 21, 2015, at a price of $3.138 million. The station became a radio affiliate of the

Baltimore Ravens The Baltimore Ravens are a professional American football team based in Baltimore, Maryland. The Ravens compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) North division. The team plays its ...

beginning with the 2019 season, allowing

Louisville Cardinals football The Louisville Cardinals football team represents the University of Louisville in the sport of American football. The Cardinals compete in the Football Bowl Subdivision (FBS) of the National Collegiate Athletic Association (NCAA) and compete in ...

fans to follow the

National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...

exploits of

Lamar Jackson Lamar Demeatrice Jackson Jr. (born January 7, 1997) is an American football quarterback for the Baltimore Ravens of the National Football League (NFL). He played college football at Louisville, where he won the Heisman Trophy during his soph ...

. On February 17, 2022, it was announced that Louisville First Media Group, a partnership between the operators of WLCL and Word Media Group's WGTK, had struck a broadcast rights deal, wherein the two stations would replace their longtime radio homes of WHAS and WKRD as the official home for University of Louisville Cardinals athletics. The two stations will carry all of the university's football, men’s and women’s basketball, and baseball games in addition to seasonal football and basketball coaches shows. The daily “Cardinal Insider” show, a show checking in on daily news from the teams, which is currently heard from 6-7pm weekdays on WKRD, will also move to WLCL, WGTK and Word Media Group's

WXVW WXVW (1450 AM) is a radio station licensed to Jeffersonville, Indiana, serving the Louisville, Kentucky, area. The station is currently owned by Word Broadcasting Network, Inc. Under ownership of Cumulus Media, WXVW formerly simulcasted sports ...

/W241CK in the nearby Indiana town of Jeffersonville. The change came, despite a decades-long partnership with WHAS, as a result of the university becoming upset with iHeartMedia frequently preempting Cardinals athletics broadcasts in favor of in-state rivals, the

University of Kentucky Wildcats The Kentucky Wildcats are the men's and women's intercollegiate athletic squads of the University of Kentucky (UK), a founding member of the Southeastern Conference. The Kentucky Wildcats is the student body of the University of Kentucky. 30,473 ...

; in addition, since the launch of the format on WLCL, the station had already frequently played up the local connection to the university, even including the university's mascot in their logo.University of Louisville Moves To WLCL/WGTK Tandem
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References

External links

LCL LCL can mean: Science, technology, and medicine * Lateral collateral ligament (disambiguation), one of several ligaments located on the lateral side of a joint: ** Fibular collateral ligament, a ligament of the knee joint ** Lateral collateral ...

Radio stations established in 1990 {{Indiana-radio-station-stub