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WVKY (101.7
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
) is a commercial FM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Shelbyville, Kentucky Shelbyville is a home rule-class city in and the county seat of Shelby County, Kentucky, United States. The population was 14,045 at the 2010 census. History Early history The town of Shelbyville was established in October 1792 at the first m ...
, and serving eastern portions of the Louisville metropolitan area. The station is owned by CapCity Communications under licensee Southern Belle, LLC. It airs a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...
which is
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simulta ...
on 104.9 WFKY in Frankfort. The station calls itself "Froggy 101.7 and 104.9," using a
frog A frog is any member of a diverse and largely carnivorous group of short-bodied, tailless amphibians composing the order Anura (ανοὐρά, literally ''without tail'' in Ancient Greek). The oldest fossil "proto-frog" ''Triadobatrachus'' is ...
as its
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
.


History

The station was assigned the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...
WCKD on April 1, 1989. On July 8, 1989, the station changed its call sign to WCKP; it signed on September 30, 1989. The call letters were changed on August 31, 1992, to WTHQ, on May 17, 2002, to WIBL, on May 29, 2003, to WJZO, on December 13, 2005, to WXTF, on March 21, 2006, to WLPP, and on April 16, 2007, to WKRD-FM. Originally on 101.3 MHz, in 1996 WTHQ swapped frequencies with
WMJM WMJM (101.3 FM "Magic 101.3") is an urban adult contemporary station licensed to Jeffersontown, Kentucky serving the Louisville metropolitan area owned and operated by Alpha Media. It currently carries the ''Steve Harvey'' Morning Show. The st ...
and moved to 101.7. The station license was transferred to Aloha Station Trust LLC at the completion of the privatization of Clear Channel Communications, a forerunner of
iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
, which owns seven stations in Louisville, including WHAS and
WAMZ WAMZ (97.5 FM) is a country music-formatted radio station located in Louisville, Kentucky. The station broadcasts with an ERP of 100 kW. The station's studios are located in the central part of Watterson Park and the transmitter site is ...
. The Aloha Station Trust temporarily operated the stations that Clear Channel was required to divest as a condition of the privatization transaction. As a result of a sale from Aloha Station Trust LLC to Southern Belle LLC, on January 12, 2012, the station again changed its call sign, this time to WVKY.


References


External links

* VKY Radio stations established in 1989 1989 establishments in Kentucky Country radio stations in the United States {{Kentucky-radio-station-stub