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WKKR (97.7 FM) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Auburn, Alabama Auburn is a city in Lee County, Alabama, United States. It is the largest city in eastern Alabama, with a 2020 population of 76,143. It is a principal city of the Auburn-Opelika Metropolitan Area. The Auburn-Opelika, AL MSA with a population o ...
, United States. The station, established in 1968, is currently owned by
San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= U.S. state, State , subdivision_name1 = Texas , s ...
–based
iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
, through licensee iHM Licenses, LLC. In 1988, WKKR became the first Alabama radio station to earn the
National Association of Broadcasters The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than ...
Crystal Radio Award for outstanding commitment to
community service Community service is unpaid work performed by a person or group of people for the benefit and betterment of their community without any form of compensation. Community service can be distinct from volunteering, since it is not always performed ...
.


History

New radio station WFRI began broadcasting on July 8, 1968, with 860
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s of power on 97.7
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
licensed to Faulkner Radio, Inc. Owner James H. Faulkner Sr. also owned several other Alabama radio stations as well as the newspapers ''Baldwin Times'' and ''Foley Onlooker'' in
Baldwin County, Alabama Baldwin County is a county located in the southwestern part of the U.S. state of Alabama, on the Gulf coast. It is one of only two counties in Alabama that border the Gulf of Mexico, along with Mobile County. As of the 2020 census, the populat ...
. Broadcasting a middle of the road music
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
, the station upgraded its signal strength to 3,000 watts of
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...
in 1970. In 1973, the station switched to a "solid gold"
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
and adult standards music format. By 1979, WFRI had changed musical directions again and was programming a
Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
pop music format. This change would also prove short-lived as WFRI aired a
classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...
format branded as "Rock 97" for most of the early 1980s. In November 1984, Faulkner Radio, Inc., made a deal to sell WFRI and AM station WAOA (now WTLM) to Fuller Broadcasting Company, Inc. The deal was approved by the FCC on January 7, 1985, and the transaction was consummated on March 18, 1985. The AM station's format was flipped from
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
to
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
and WFRI's format was switched from the "97 Rock"
classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...
format to a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format branded as "Kicker FM". New owner Fuller Broadcasting had the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
assign current call letters WKKR to match the branding on March 1, 1985 . In August 1998, Fuller Broadcasting Company, Inc., reached an agreement to sell this station to Root Communications License Company, L.P., as part of a five-station deal. The deal was approved by the FCC on October 5, 1998, and the transaction was consummated in December 1998. Gary Fuller, president and CEO of Fuller Broadcasting Company, Inc. from 1985 until he sold the company in December 1998, was elected mayor of
Opelika, Alabama Opelika (pronounced ) is a city in and the county seat of Lee County in the east-central part of the U.S. state of Alabama. It is a principal city of the Auburn-Opelika Metropolitan Area. As of the 2020 census, the population of Opelika is ...
, in August 2004. In March 2003, Root Communications License Company, L.P., reached an agreement to sell this station to Qantum Communications subsidiary Qantum of Auburn License Company, LLC, as part of a 26 station deal valued at $82.2 million. The deal was approved by the FCC on April 30, 2003, and the transaction was consummated on July 2, 2003. On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WKKR, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale of WALK AM- FM in
Patchogue, New York Patchogue (, ) is a Administrative divisions of New York#Village, village in Suffolk County, New York. The population was 11,798 at the time of the 2010 census. Patchogue is part of the Town (New York), town of Brookhaven, New York, Brookhaven, on ...
to
Connoisseur Media Connoisseur Media LLC is an American media company. It is based in Westport, Connecticut and led by Jeff Warshaw. Connoisseur operates radio stations and digital assets in markets across the U.S. cities of Billings, Fredrick, Maryland; Bay Shore, H ...
via Qantum. The transaction was consummated on September 9, 2014.


Awards and honors

In 1988, WKKR and AM sister station WZMG (now WTLM) became the first stations in Alabama to earn the
National Association of Broadcasters The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than ...
Crystal Radio Award. Established in 1987, the NAB Crystal Radio Awards recognize broadcasters for outstanding commitment to
community service Community service is unpaid work performed by a person or group of people for the benefit and betterment of their community without any form of compensation. Community service can be distinct from volunteering, since it is not always performed ...
. WKKR is continuously chosen as "Best Of" in the local "OA News" and was awarded the 2008 "National Promotion of Year" Award from the Country Radio Seminar in
Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of muni ...
.


Notable alumni

* Marc Chase, now working for
Tribune Company Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois. Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...
as the President of Tribune Interactive, began his broadcasting career as a
disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...
at several Auburn area stations, including WFRI.
Tige And Daniel Show The Tige And Daniel Show is a CRS/CA award winning, ACM and Country Music Association, CMA nominated American radio show that broadcasts throughout the United States including Atlanta, New Orleans, Milwaukee, Sacramento, Hartford, Omaha and intern ...
nationally syndicated radio program. Hosts began their broadcasting careers at WKKR and
WMXA WMXA (96.7 FM) is a radio station licensed to serve Opelika, Alabama, United States. The station is owned by San Antonio–based iHeartMedia, through licensee iHM Licenses, LLC. WMXA broadcasts a hot adult contemporary music format serving Le ...
.


References


External links


WKKR official websiteQantum Communications of Auburn
* {{IHeartMedia
KKR KKR & Co. Inc., also known as Kohlberg Kravis Roberts & Co., is an American global investment company that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate, credit, and, through its strateg ...
Country radio stations in the United States Radio stations established in 1968 IHeartMedia radio stations