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WKGA (97.5 FM, "Kowaliga Country") is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to serve Goodwater, Alabama, United States. The station, established in 1991 as WSSY-FM, is currently owned and operated by Lake Broadcasting, Inc.


Programming

WKGA is based in Alexander City, Alabama, and broadcasts a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format. The station's owner and
general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
is John F. Kennedy. Weekday disc jockeys, mornings David and Moon, mid-days, Steve Cubbie Culberson and on afternoon drive Jay Jeffcoat. Notable weekend hosts include Ronnie Betts on the Sunday morning ''Gospel Jubilee''. In addition to its music programming, the station broadcasts,
Auburn Tigers football The Auburn Tigers football program represents Auburn University in the sport of American college football. Auburn competes in the Football Bowl Subdivision (FBS) of the National Collegiate Athletic Association (NCAA) and the Western Division o ...
games, and flagship station for al AHSAA radio network statewide broadcasts.


History

This station received its original
construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...
from the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
on May 16,
1989 File:1989 Events Collage.png, From left, clockwise: The Cypress Street Viaduct, Cypress structure collapses as a result of the 1989 Loma Prieta earthquake, killing motorists below; The proposal document for the World Wide Web is submitted; The Exxo ...
. The permit was for a new facility in
Talladega, Alabama Talladega (, also ) is the county seat of Talladega County, Alabama, United States. It was incorporated in 1835. At the 2020 census, the population was 15,861. Talladega is approximately east of one of the state’s biggest cities, Birmingham. ...
, broadcasting at 97.5
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
with 3,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s of
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...
from a tower 44 meters in height above average terrain. In December 1989, this was modified to lower the power to 910 watts but raise the antenna to 175 meters above the average terrain. The new station was assigned the call letters WSSY-FM by the FCC on February 21, 1990. On that same day, permit holder Allan G. Stroh filed with the FCC to assign the permit to his Stroh Communications Corp. The transfer was approved by the FCC on March 20, 1990, and the transaction was consummated on April 23, 1990. WSSY-FM received its license to cover from the FCC on March 5, 1991. In May 1991, Stroh Communications Corp. reached an agreement to sell this station to Talladega Broadcast Partners, Ltd. The deal was approved by the FCC on June 4, 1991, and the transaction was consummated on the same day. In October 1997, Talladega Broadcast Partners, Ltd., reached an agreement to sell this station to Williamson Broadcasting, Inc. The deal was approved by the FCC on November 28, 1997, and the transaction was consummated on January 28, 1998. The station received a new construction permit in February 2001 to increase its ERP to 2,000 watts and, after the new transmitter was installed and tested, was licensed to operate at that power in October 2001. In January 2003, Williamson Broadcasting, Inc. (Douglas A. Williamson, president) reached an agreement to sell this station to Great South RFDC, LLC (Paul Scott Alexander, managing member) for a reported sale price of $1.25 million. The deal was approved by the FCC on March 14, 2003, and the transaction was consummated on March 24, 2003. In March 2003, the station received another construction permit, this time to increase ERP to the current 5,100 watts and change its community of license to Goodwater, Alabama, as of July 2003. On June 15, 2004, the station had the FCC change its callsign to WKGA but this would prove short-lived as they applied on June 22, 2004, to change it again, this time to WZLM. In December 2006, Great South RFDC, LLC, applied to the FCC to transfer this license for station and five other co-owned stations to Great South Wireless, LLC, as part of a corporate restructuring. The transfer was approved by the FCC on February 9, 2007, and the transaction was consummated on February 12, 2007. At the time of the transfer, WZLM was airing an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
music format On June 21, 2007, Great South Wireless, LLC, contracted to sell this station to Lake Broadcasting, Inc., for a reported $385,000. The deal was approved by the FCC on August 30, 2007, and the transaction was consummated on November 21, 2007. On November 27, 2007, the new owners applied to the FCC for new call letters WKGA to complete a swap of format and branding with the
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
playing former sister station.


References


External links

* {{Country Radio Stations in Alabama
KGA KGA (1510 AM) is a radio station serving Spokane, Washington. Owned by Stephens Media Group, through licensee SMG-Spokane, LLC, it broadcasts a sports format. KGA's studios and offices are located on East 57th Avenue and its transmitter site i ...
Country radio stations in the United States Radio stations established in 1991 1991 establishments in Alabama Coosa County, Alabama