WKDM (1380 AM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

New York, New York New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Uni ...

. The station is owned by Multicultural Broadcasting and broadcasts on weekdays in

Mandarin Chinese Mandarin (; ) is a group of Chinese (Sinitic) dialects that are natively spoken across most of northern and southwestern China. The group includes the Beijing dialect, the basis of the phonology of Standard Chinese, the official language of ...

. Most shows are

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

, where the host pays for the time and may sell commercials to support the broadcasts. On weekends, programming switches to

Spanish language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...

Christian radio. WKDM operates at 5,000

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s by day, using a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

to protect other stations on 1380 AM. After being granted a

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(FCC)

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to increase night power, it operates at 13,000 watts after sunset, using a different directional pattern. The station's

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is located in Carlstadt, New Jersey.

History

The station began operation in 1926 as WBNX, the

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

reflecting the station's location in the borough of

The Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...

. One of the station's first permanent homes was inside

Starlight Park Starlight Park is a public park located along the Bronx River in the Bronx in New York City. Starlight Park stands on the site of an amusement park of the same name that operated in the first half of the 20th century. The amusement park was ori ...

, an

amusement park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...

located on the east bank of the

Bronx River The Bronx River (), approximately long, flows through southeast New York in the United States and drains an area of . It is named after colonial settler Jonas Bronck. Besides the Hutchinson River, the Bronx River is the only fresh water river in ...

just south of East 177th Street. This tenancy lasted until 1932, when the

Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...

forced the park's closure, which then led to the station's eviction from its studios. WBNX changed frequencies several times during its early years, eventually finding a permanent home on 1380 kHz, sharing time on the frequency with religious broadcaster

WAWZ WAWZ (99.1 FM) is a contemporary Christian music radio station located in Zarephath, New Jersey. It is a listener supported/commercial radio station owned by the Pillar of Fire International. The station's target demographic is 25- to 54-year-ol ...

in central New Jersey. It operated 18 hours a day with general entertainment and brokered programming. In 1960 WBNX was sold to United Broadcasting. By the mid-1960s, WBNX was airing a Spanish contemporary music format during most of its hours, with some

Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...

-oriented and Italian-language programming on weekends. In 1984 the station changed the call letters to WKDM and became a full-time operation as United paid WAWZ owner Pillar of Fire to give up its portion of the time-share (WAWZ continued to operate on FM). It remained successful until the advent of a full-time

format on

WSKQ-FM WSKQ-FM (97.9 MHz), known on-air as "La Mega 97.9", is a radio station licensed to New York City and is owned and operated by Spanish Broadcasting System (SBS). The station has a tropical format, which consists of such musical styles as salsa ...

in 1989, which pulled away listeners. As a result, in the early 1990s the station began to carry more leased-access/brokered shows. In 1992 it went completely brokered, and was sold to Multicultural in 1994. In 1999 Multicultural transferred WKDM to Mega Communications in exchange for cash and various Washington D.C. area stations. Mega changed the call letters to WNNY and instituted an all news Spanish format (Noticas 1380). Eventually, the all-news evolved into a news/talk format. This format was not successful, and by 2002 Mega had changed the call letters to WLXE and the format to Mexican pop music as "X-1380". A few months later, Multicultural bought the station back and reinstated the WKDM call sign and the brokered programming policy. Since 2007, WKDM has broadcast in Mandarin Chinese 24 hours a day Monday through Friday, featuring drama, popular music, talk shows, news program, children’s programs and sports, as well as programs from China and Taiwan.MRBI official site
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References

External links

FCC History Cards for WKDMWKDM AM1380 Mandarin Chinese website
{{Multicultural Broadcasting KDM Radio stations established in 1926 Multicultural Broadcasting stations