WIXM (102.3 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Grand Isle, Vermont Grand Isle is a town on Grand Isle in Grand Isle County, Vermont, United States. The population was 2,086 at the 2020 census. A landing for the Lake Champlain Transportation Company's ferry to Plattsburgh, New York, at Cumberland Head is loc ...

, and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

music

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

known as "The New Mix 102.3". WIXM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 20,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. While the station is licensed to a community in Vermont and has its studios and offices on Watertower Circle in

Colchester Colchester ( ) is a city in Essex, in the East of England. It had a population of 122,000 in 2011. The demonym is Colcestrian. Colchester occupies the site of Camulodunum, the first major city in Roman Britain and its first capital. Colches ...

, its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Beartown Road in

Beekmantown, New York Beekmantown is a town in Clinton County, New York, United States. The population was 5,545 at the 2010 census. The town name is that of William Beekman, an original landowner. It is on the eastern border of the county, just north of Plattsburgh. ...

, about ten miles north of Plattsburgh.

History

Early years as WWSR-FM "Stereo 102" & WLFE-FM country format

The station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

in April 1970 as WWSR-FM, the

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

of 1420

WWSR WWSR (93.1 FM, "93.1 The Fan") is a commercial radio station in Lima, Ohio, broadcasting a sports format. History WWSR (previously WFGF) was founded in August 1985 as WYRX "93 Rocks"(later 93-X and briefly as WFRY) which would become a siste ...

. Its format was

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

using the

automated Automation describes a wide range of technologies that reduce human intervention in processes, namely by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machines ...

"Hit Parade" service, calling itself Stereo 102. In the late 1970s, it dropped AC in favor of

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

, using the

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

WLFE.

Active rock format and call letter change to WIER (2008-2012)

The station flipped from country music to

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

in November

2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...

, and on December 29, 2008, the station moved to

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

as Rock 102 "Pure Rock Radio" to go up against

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...

station 99.9

WBTZ WBTZ (99.9 MHz "99.9 The Buzz") is a commercial FM radio station in Plattsburgh, New York, broadcasting to the Burlington, Vermont–Plattsburgh radio market, heard around the Champlain Valley and into Montreal. The station is owned by Hall Comm ...

in nearby

Plattsburgh, New York Plattsburgh ( moh, Tsi ietsénhtha) is a city in, and the seat of, Clinton County, New York, United States, situated on the north-western shore of Lake Champlain. The population was 19,841 at the 2020 census. The population of the surrounding ...

. In January 2009, the station added ''

The Todd and Tyler Radio Empire The ''Todd-n-Tyler Radio Empire'' is a morning radio talk show based out of Omaha, Nebraska. It features Mike Tyler and Todd Brandt. The show is syndicated in various cities across Nebraska, Kansas, and Idaho. It is currently the #1 rated radio m ...

'', a syndicated talk show based out of

Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest cit ...

, to its morning schedule. On March 1,

2010 File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...

, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".

Hot Adult contemporary format (2012-present)

WIER switched to hot adult contemporary as "Mix 102.3" on March 30,

2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gather ...

. The station's playlist is listed on

Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...

Mediabase 24/7 WIER-FM Station Playlist Request
/ref> (where rival

WEZF WEZF (92.9 MHz, "Star 92.9") is a commercial FM radio station located in Burlington, Vermont. The station airs a hot adult contemporary radio format and is owned and operated by Vox AM/FM. WEZF has studios and offices on Hegeman Avenue in Colche ...

is listed), but it is not on the add board. The station plays only a few 1980s hits, much like its rival

. On August 13, 2012, the station changed its call sign to WIXM.

References

External links

* IXM Hot adult contemporary radio stations in the United States Radio stations established in 1970 1970 establishments in Vermont {{Vermont-radio-station-stub