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WIVG (96.1 FM) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to Tunica, Mississippi, serving the
Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...
area with EMF's Air 1 worship music format. Owned by Flinn Broadcasting, the station's studios are located in Southeast Memphis, and the transmitter site is in
Coldwater, Mississippi Coldwater is a town in Tate County, Mississippi, United States, and is part of the Memphis Metropolitan Area. The population was 1,677 at the 2010 census. History The current town square of Coldwater is approximately two miles south of the Col ...
near Arkabutla Lake.


History


Adult alternative (2004-2010)

From 2004-2010, the station aired an adult album alternative format called "The Pig." It previously aired on the stronger 107.5 FM. In 2020, "The Pig" moved again, this time to 87.7 FM.


Top 40/CHR (2010-2013)

From 2010-2013, the station simulcasted
WHBQ-FM WHBQ-FM (107.5 MHz) is a Germantown, Tennessee, United States-based radio station broadcasting a classic hits format. It serves Memphis along with its northern and eastern suburbs from an antenna located in Cordova, Tennessee. It is commonly ref ...
and its Top 40/CHR format.


Alternative (2012-2019)

On April 11, 2013, WIVG split from its simulcast with WHBQ-FM and began stunting with a loop of "Blister in the Sun" by Violet Femmes, and changed format to alternative rock at 4 p.m., branded as "96X".


Sports (2019-2021)

In June 2019, WIVG changed their format from alternative rock to a simulcast of sports-formatted WHBQ 560 AM Memphis, TN.


Rock (2021-2023)

On July 8, 2021, WIVG changed their format from a simulcast of sports-formatted WHBQ 560 AM to mainstream rock, branded as "Drake Hall Memphis Radio" (format moved from WPGF-LP 87.7 FM, which was to go off the air on July 13, 2021).


Air 1 (2023-present)

On January 16, 2023 WIVG changed their format from mainstream rock (which moved to online-only) to EMF's
Air1 Air1 is an American Christian radio network. Owned by the Educational Media Foundation (EMF), it primarily broadcasts contemporary worship music, and is a sister to the EMF's K-Love network. History In 1986, KLRD began broadcasting Christia ...
worship music format.Air 1 Expands in Memphis as Drake FM Moves Online
Radioinsight - January 16, 2023


Former logo


References


External links

* 1998 establishments in Tennessee Radio stations established in 1998 IVG Tunica County, Mississippi {{Mississippi-radio-station-stub