WITS is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market."Arbitron Ratings for Sebring Market"

Radio and Records ''Radio & Records'' (''R&R'') was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister ...

. 29 May 2007. On January 1, 2022, WITS flipped to

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...

and adopting the "Highlands 104.3", utilizing the FM translator in its branding.

Translators

In addition to the main station, WITS is relayed by an FM translator.

Previous logo

References

External links

* * ITS Radio stations established in 1959 1959 establishments in Florida {{Florida-radio-station-stub