WIRX (107.1 FM, "Rock 107 WIRX") is a

mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent the middle ground between classic rock and active rock ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

owned by

Mid-West Family Broadcasting Mid-West Family Broadcasting is an independently owned broadcasting company based in Madison, Wisconsin. The company owns and manages radio stations in Madison, Wisconsin, Eau Claire, Wisconsin, La Crosse, Wisconsin, Benton Harbor/St. Joseph, Mich ...

located in

Benton Harbor Benton Harbor is a city in Berrien County in the U.S. state of Michigan. It is 46 miles southwest of Kalamazoo and 71 miles southwest of Grand Rapids. According to the 2020 census, its population was 9,103. It is the smaller, by population, of ...

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

. The station's city of license is St. Joseph, Michigan broadcasting in HD from a tower at the edge of Benton Township, Michigan. The station features The Plan B Morning Show, The Grind with Hunter, Cutout Kaytie afternoons, and ''

HardDriveXL {{lowercase ''hardDrive with Lou Brutus'' is a two-hour, weekly rock radio show hosted by rock radio veteran Lou Brutus. It is syndicated by United Stations Radio Networks and broadcasts on over 90 stations nationwide. Music industry veteran Roxy ...

''.

History

According to the "History of 107.1 FM St. Joseph",History of 107.1 FM St. Joseph - ROCK 107 WIRX Website, Retrieved January 1, 201

/ref> the 107.1 frequency was started as a music outlet to sister station WSJM in 1964 by

(MWF), which is based in Madison, Wisconsin. WSJM-FM began broadcasting in stereo on 107.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

in 1965 and regularly provided stereo remote broadcasts by the Twin Cities Symphony and other events. In 1969, the station changed its call letters to WIRX(FM) and switched to a completely jockless, automated Country format, tagged "WIRX Country." 1979 began the AOR/

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

a.k.a. Rock 40 format for the station and dubbed ''"The All New Rock 107 WIRX, The Music Works"'' playing artists from both the current and past years of rock. The station switched its format slightly to a more AC-leaning rock format and was rebranded as ''"The New Magic 107 WIRX"'' with Jim Gifford and The Champions of Breakfast as the morning show. WIRX returned to their roots as ''"Rock 107 WIRX"'' in 1991 and began running a mainstream rock format which it continues to do to this day. The station is managed on a local level to this day, much as it was when it first came on the air.

Morning shows

The station has had several morning shows over the last decade. Hosts have included the syndicated "Free Beer and Hot Wings", Jason Lee, Rex Charger, and the current "Plan B Morning Show" with Brock Havens.

References

External links

Mid-West Family BroadcastingWSJM, Inc. / Mid-West Family Broadcasting in Michigan's Great Southwest
* {{coord, 42.072, N, 86.371, W, type:landmark_region:US_source:FCC, display=title IRX Mainstream rock radio stations in the United States Radio stations established in 1965