WHTD (106.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

, known on air as "Power 107.5 & 106.3," is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to London, Ohio, and serving the Columbus metropolitan area. It airs an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by

Urban One Urban One, Inc. (formerly Radio One) is a Silver Spring, Maryland-based American media conglomerate. Founded in 1980 by Cathy Hughes, the company primarily operates media properties targeting African Americans. It is the largest African-American-o ...

. WHTD and

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

WCKX WCKX (107.5 FM), known on air as "Power 107.5 & 106.3," is a radio station broadcasting an urban contemporary format with a heavy but hit-driven emphasis on current R&B/Hip-Hop product. The station is licensed to and serves the Columbus, Ohio me ...

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

their programming. The two stations carry the syndicated ''The Morning Hustle'' weekdays from 6 to 10 a.m. The studios and offices are on East First Avenue, just north of

downtown ''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off London-Lockbourne Road in London.

History

The station was first licensed on May 26, 1993 as WCKX. When WCKX moved from 106.3 in London to 107.5 in

Columbus Columbus is a Latinized version of the Italian surname "''Colombo''". It most commonly refers to: * Christopher Columbus (1451-1506), the Italian explorer * Columbus, Ohio, capital of the U.S. state of Ohio Columbus may also refer to: Places ...

on December 26, 1997, the call letters were changed to WMXG. The station became WCZZ on October 2, 1998. When 106.3 was known as WCKX, it was the Columbus area's only R&B and Hip Hop station, yet suffered from poor ratings because of its tower location in London, since the primary signal coverage can only reach the western fringes of Franklin County while it puts in a secondary coverage in the Columbus Metropolitan area. The former WJZA at 107.5 became huge competition for "Power 106.3" in the late 90s and was eventually bought by Radio One and transferred to the 107.5 signal where they have enjoyed great success. In July 2000, the station flipped to

urban gospel Urban/contemporary gospel is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genre was well established by the end of the 1980s. The radio format is pitched prima ...

, branded as "Joy 106.3" with the WJYD calls adopted on July 31 of that year. On September 16, 2011, the station became the new home of WXMG's

Urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format, and rebranded as "Magic 106.3." On September 23, WJYD changed their call letters to WXMG. On November 13, 2015, WXMG began simulcasting on WZOH-FM after Radio One purchased it and WHOK-FM from Wilks Broadcasting, as Radio One announced they would be moving the "Magic" format to the new frequency. After simulcasting for three days, WXMG flipped to

classic hip hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...

, branded as "Boom 106.3", on November 16 at Noon. The station changed its call sign to WBMO on November 23, 2015. On November 28, 2017, at 10 a.m., WBMO dropped classic hip hop for a simulcast with

.Power 107.5 Columbus Adds 106.3 Simulcast
Radioinsight – November 28, 2017 The station would adopt new call letters WHTD on February 1, 2022.

References

External links

* {{Radio One Radio stations established in 1993 HTD (FM) Urban One stations 1993 establishments in Ohio Urban contemporary radio stations in the United States