WHNR (1360

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a commercial AM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to Cypress Gardens, Florida, and serving the Lakeland - Winter Haven area of

Central Florida Central Florida is a region of the U.S. state of Florida. Different sources give different definitions for the region, but as its name implies it is usually said to comprise the central part of the state, including the Tampa Bay area and the Gr ...

. The station airs a Variety Hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by Ferris Waller, through licensee Walco Enterprises, LLC. WHNR is part of a four-station

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

, including 1170

WKFL WKFL (1170 AM) is a radio station broadcasting a classic country format. Licensed to Bushnell, Florida Bushnell is a city in western Florida and is the county seat of Sumter County, Florida, United States. The population was 2,418 at the 201 ...

Bushnell, 1330

WWAB WWAB (1330 AM) is a radio station broadcasting a variety format. Licensed to Lakeland, Florida, United States, the station is owned by Walco Enterprises, LLC. History The Hughes years (1973-2013) Syndication WWAB was the originating station of ...

Lakeland and 1390

WAVP WAVP (1390 AM) is a radio station licensed to Avon Park, Florida. WAVP is owned by Ferris Waller, through licensee Walco Enterprises, LLC, and operates with 1,000 watts day and 77 watts at night. The station is known on-air as Boss Hogg Radio. ...

Avon Park. By day, WHNR broadcasts at 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. But to protect other stations on

1360 AM The following radio stations broadcast on AM frequency 1360 kHz: 1360 AM is a regional broadcast frequency. Class B and D stations broadcast on 1360 AM. Argentina * AM 1360 in Maria Grande, Entre Rios (still have no callsign assigned) Mexic ...

, it reduces power to 2,500 watts at night. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

with a three- tower array.

History

On , the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air as WINT. That

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

stood for WINTer Haven, its original

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broa ...

. WINT was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-coun ...

, powered at 1,000 watts by day but required to go off the air at night. It played

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

music. In 1972 the station changed its

to WZNG playing an

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

format. On November 2, 1983, the station changed its call sign to WYXY playing an

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format. On March 16, 1990, the station changed its call sign to the current WHNR playing a mix of Adult Standards and Soft Adult Contemporary music. The station was silent for a time in 1995 before moving to an

Urban Adult Contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format under the branding "Power 1360, the Soul of Central Florida". In 1996, the station flipped to a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

format under the branding "La Poderosa" (The Power). In 2010, the station began to air

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

from 7PM to 6AM. Ferris Waller's Walco Enterprises, LLC, of

Plant City, Florida Plant City is an incorporated city in Hillsborough County, Florida, Hillsborough County, Florida, United States, approximately midway between Brandon, Florida, Brandon and Lakeland, Florida, Lakeland along Interstate 4. The population was 39,764 at ...

, made a deal to buy WHNR from Catco Communications in early December 2017. FCC approval was granted in July 2018. Waller owns several businesses in the Plant City area. The station is now being branded as "Boss Hogg Radio" and is playing a variety hits format known as "Heinz 57 Music." It includes classic country and oldies. The station built a remote

radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

at the Plant City Farm & Flea Market.

References

External links

{{Lakeland Radio HNR Radio stations established in 1983 1983 establishments in Florida