WGUS-FM 102.7 is a mix of

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

and normal

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio station licensed to

New Ellenton, South Carolina New Ellenton is a city in Aiken County, South Carolina, United States. The population was 2,052 at the 2010 census. It is part of the Augusta, Georgia metropolitan area. History New Ellenton was formed from the citizens of Ellenton, a farming t ...

, but is part of the

Augusta, Georgia Augusta ( ), officially Augusta–Richmond County, is a consolidated city-county on the central eastern border of the U.S. state of Georgia (U.S. state), Georgia. The city lies across the Savannah River from South Carolina at the head of its navig ...

radio market. The station is licensed by the FCC to broadcast on 102.7 FM with an ERP of 4.3 kW. Its studios are located just two blocks from the Augusta-Richmond County border in unincorporated

Columbia County, Georgia Columbia County is a county located in the east central portion of the US state of Georgia. As of the 2010 census, the population was 124,035. The legal county seat is Appling, but the ''de facto'' seat of county government is Evans.

and the transmitter is east of

Aiken, South Carolina Aiken is the largest city in, and the county seat of, Aiken County, in western South Carolina. It is one of the two largest cities of the Central Savannah River Area. Founded in 1835, Aiken was named after William Aiken, the president of the Sout ...

History

102.7 signed on in 1990 as WAJY with an adult standards format as "Joy 102.7". In 2004, it became

Contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...

under the Joy 102.7 moniker for a brief time before being sold to Beasley Broadcasting, who moved WGOR's

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

format from 93.9 FM to 102.7 FM in October 2004, becoming "Oldies 102.7". On October 27, 2006 WGOR-FM switched to

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

for the season as "Santa 102.7." The station changed formats on December 26 of that year, revealing its

southern gospel Southern gospel music is a genre of Christian music. Its name comes from its origins in the southeastern United States. Its lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as ...

format under the WGUS-FM call letters. This was not the first time that the WGUS-FM call letters were used in the Augusta market. Before the 1990s, the WGUS-FM call letters were on 102.3 FM (now

WIBL WIBL (107.7 FM), known as "The Bull", is a commercial radio station in Central Illinois with a country music radio format. WIBL is licensed to Fairbury, Illinois, and serves the Bloomington-Normal radio market. It is owned by Pilot Media, whi ...

). The station is owned by the

Beasley Broadcast Group Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owned 63 stations under the Beasley Media Group name. History The company was founded in 1961 by George G. Beasl ...

, Inc., through licensee Beasley Media Group, LLC. On August 28, 2020, WGUS-FM changed their format from southern gospel to soft AC, branded as "Sunny 102.7".Sunny 102.7 Launches in Augusts
Radioinsight - August 28, 2020

References

External links

WGUS-FM
— official website * {{coord, 33.514, N, 81.634, W, type:landmark_region:US_source:FCC, display=title GUS-FM Radio stations established in 1989 GUS-FM Soft adult contemporary radio stations in the United States

History

See also

References

External links