WGUO (94.9
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
"Gumbo 94.9"), is a
commercial
Commercial may refer to:
* a dose of advertising conveyed through media (such as - for example - radio or television)
** Radio advertisement
** Television advertisement
* (adjective for:) commerce, a system of voluntary exchange of products and s ...
FM radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
,
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Reserve, Louisiana
Reserve is an unincorporated community in St. John the Baptist Parish, Louisiana, United States. It is located on the east bank of the Mississippi River. The population was 9,111 at the 2000 census. For statistical purposes, the United States Cen ...
, and serving the
area. The station is owned by Dowdy Broadcasting and airs a
Classic Country
Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades.
Repertoire
The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...
radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. The
studio
A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
s and offices are on West Main Street in
Houma, Louisiana
Houma ( ) is the largest city in, and the parish seat of, Terrebonne Parish in the U.S. state of Louisiana. It is also the largest principal city of the Houma– Bayou Cane–Thibodaux metropolitan statistical area. The city's government ...
.
WGUO has an
effective radiated power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...
(ERP) of 50,000
watt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s. The
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is off Burma Road in
Raceland, Louisiana
Raceland is an unincorporated community and census-designated place (CDP) on Bayou Lafourche in Lafourche Parish, Louisiana, United States. The population was 9,768 in 2020. It is part of the Houma– Bayou Cane–Thibodaux metropolitan ...
.
History
The station
signed on
Signing may refer to:
* Using sign language
* Signature
A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
in August 1991, as WADU-FM. It was owned by Virgie Hare du Treil, with studios in
Laplace
Pierre-Simon, marquis de Laplace (; ; 23 March 1749 – 5 March 1827) was a French scholar and polymath whose work was important to the development of engineering, mathematics, statistics, physics, astronomy, and philosophy. He summarized ...
. WADU carried an
easy listening
Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
-
adult standards format. It was only powered at 1,900 watts, a fraction of its current output.
It flipped to
smooth jazz
Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s.
History
Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...
as WSJZ on May 24, 2000. On June 6, 2002, it changed its
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
, becoming WXXM. It played
active rock
Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...
and carried the
syndicated Opie & Anthony
''Opie and Anthony'' was an American radio show hosted by Gregg "Opie" Hughes and Anthony Cumia that aired from March 1995 to July 2014, with comedian Jim Norton serving as third mic from 2001. The show originated in 1994 when Cumia took part in ...
morning show briefly before switching to
urban gospel
Urban/contemporary gospel is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genre was well established by the end of the 1980s. The radio format is pitched prima ...
as WPRF on April 21, 2003.
As WPRF, the station's slogan was "New Orleans' Inspiration Station." The Program Director was Jojo Walker, whose experience included Morning Show Producer of the K.D. Bowe Morning Show at the Sheridan Gospel Network. He also held morning and afternoon
drive time
Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...
jobs at 98.5
WYLD-FM
WYLD-FM (98.5 MHz) is a commercial radio station in New Orleans, Louisiana, and one of the highest-rated radio stations in the market. It airs an Urban Adult Contemporary radio format and is owned by iHeartMedia, Inc. The studios and offices ...
in New Orleans, and positions at Mix 96
WBTP
WBTP (95.7 FM) is an urban contemporary radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community. It is owned and operated by iHeartMedia. Its target audience is Afri ...
and 1380
WTMP in
Tampa
Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...
and 1080
WUFO
WUFO (1080 kHz) is a commercial AM radio station licensed to Amherst, New York, and serving the Buffalo metropolitan area. It is owned by the Visions Multi Media Group headed by Sheila. L. Brown and it broadcasts a hybrid Urban AC and Classic Hi ...
in
Buffalo, New York
Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from South ...
.
On October 3, 2012, WPRF changed call letters to WGUO. On November 10, 2012, WGUO changed its format to
classic country
Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades.
Repertoire
The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...
, branded as "Gumbo 94.9".
The programming is aimed at both the
and
Houma -
Thibodaux
Thibodaux ( ) is a city in, and the parish seat of, Lafourche Parish, Louisiana, United States, along the banks of Bayou Lafourche in the northwestern part of the parish. The population was 15,948 at the 2020 census. Thibodaux is a principal city ...
radio market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
s.
References
External links
Gumbo 94.9's website*
Radio stations in New Orleans
Radio stations established in 1991
Classic country radio stations in the United States
{{Louisiana-radio-station-stub