WFLI-TV (channel 53) is a

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...

licensed to

Cleveland, Tennessee Cleveland is the county seat of and largest city in Bradley County, Tennessee, United States. The population was 47,356 at the 2020 census. It is the principal city of the Cleveland metropolitan area, Tennessee (consisting of Bradley and neigh ...

, United States, serving the

Chattanooga Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia, it also extends into Marion County on its western end. With a population of 181,099 in 2020, ...

area as an affiliate of

The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

and

MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...

. It is owned by MPS Media, which maintains a

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...

(LMA) with New Age Media, owner of

True Crime Network True Crime Network (formerly Justice Network) is an American digital multicast television network that is operated by True Crime Network, LLC, a limited liability company, which is owned by Tegna Inc. The network specializes in true crime, in ...

Comet A comet is an icy, small Solar System body that, when passing close to the Sun, warms and begins to release gases, a process that is called outgassing. This produces a visible atmosphere or coma, and sometimes also a tail. These phenomena ar ...

affiliate

WDSI-TV WDSI-TV (channel 61) is a television station in Chattanooga, Tennessee, United States, affiliated with True Crime Network and Comet. The station is owned by New Age Media, which also operates Cleveland-licensed dual CW/MyNetworkTV affiliate WFLI ...

(channel 61), for the provision of certain services.

Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, t ...

, owner of dual

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...

affiliate WTVC (channel 9), provides some engineering functions for both stations under LMAs and also programs WFLI-TV. WFLI-TV and WDSI-TV share studios on

East Main Street The Main Street Tunnel, located in Welland, Ontario, Canada, is an underwater tunnel, carrying Niagara Road 27 and the unsigned designation of Highway 7146 under the Welland Canal. It is named as a part of East Main Street. The structure was bui ...

( SR 8/

US 41 U.S. Route 41, also U.S. Highway 41 (US 41), is a major north–south United States Numbered Highway that runs from Miami, Florida, to the Upper Peninsula of Michigan. Until 1949, the part in southern Florida, from Naples to Miami, ...

US 76 U.S. Route 76 (US 76) is an east–west U.S. highway that travels for approximately from Chattanooga, Tennessee, to Wrightsville Beach, North Carolina. Route description , - , TN , 8.9 , 14.3 , - , GA , 150.7 , 242.5 , - , SC , 297.9 , 479.4 ...

) in Chattanooga's Highland Park section;

master control Master control is the technical hub of a broadcast operation common among most over-the-air television stations and television networks. It is distinct from a production control room (PCR) in television studios where the activities such as switc ...

and some internal operations for the two stations are based at WTVC's facilities on Benton Drive in Chattanooga. WFLI-TV's transmitter is located on Signal Mountain in the town of

Walden ''Walden'' (; first published in 1854 as ''Walden; or, Life in the Woods'') is a book by American transcendentalist writer Henry David Thoreau. The text is a reflection upon the author's simple living in natural surroundings. The work is part ...

. Although parts of the Chattanooga market are in the

Central Time Zone The North American Central Time Zone (CT) is a time zone in parts of Canada, the United States, Mexico, Central America, some Caribbean Islands, and part of the Eastern Pacific Ocean. Central Standard Time (CST) is six hours behind Coordinate ...

, all schedules are listed in

Eastern Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small port ...

History

The station signed on May 25, 1987, as an

independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...

co-owned with WFLI radio (1070 AM) (hence the television station call sign). It aired an

analog Analog or analogue may refer to: Computing and electronics * Analog signal, in which information is encoded in a continuous variable ** Analog device, an apparatus that operates on analog signals *** Analog electronics, circuits which use analog ...

signal on UHF channel 53 from a transmitter in

Cohutta, Georgia Cohutta is a town in Whitfield County, Georgia, United States. It is part of the Dalton Metropolitan Statistical Area. The population was 764 at the 2020 census. History The architecture of the small city gives the impression that it once disp ...

. On January 16, 1995, WFLI joined

UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...

as a charter affiliate. In 1997, the station was sold to Lambert Broadcasting, LLC. It added

The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. ...

in 1999 as a secondary affiliation; two years later, WFLI dropped UPN and became a full-time WB affiliate. The

Meredith Corporation Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more than 120 million and paid circulation of more ...

acquired WFLI in 2004. Between 2001 and 2003, the station sold late-night Saturday

paid programming Paid or PAID may refer to: * ''Paid'' (1930 film), an American film starring Joan Crawford * ''Paid'' (2006 film), a Dutch film *''Personality and Individual Differences'', a journal See also * Paide Paide is a town in Estonia and the ...

time to an independent producer, out of which eventually arose the format and style of Fuel TV (now

Fox Sports 2 Fox Sports 2 (FS2) is an American sports-oriented pay television channel owned by the Fox Sports Media Group, a unit of Fox Corporation. The channel is based at the Fox Sports division's headquarters on the Fox Studio Lot in the Century Cit ...

), which went by that name on WFLI.

Fox Cable Networks Fox Networks Group (FNG) is a subsidiary of The Walt Disney Company that oversees international television assets that were acquired from 21st Century Fox. It produces and distributes more than 300 entertainment, film, sports and factual chan ...

eventually bought the trademarks and concept of Fuel TV in 2003 to launch it as a full-fledged

cable network Networking cables are networking hardware used to connect one network device to other network devices or to connect two or more computers to share devices such as printers or scanners. Different types of network cables, such as coaxial cable, op ...

in July of that year, and the original ''Fuel TV'' program on WFLI ended in September 2003. Wfli 2011

On March 7, 2006, WFLI was announced as Chattanooga's CW affiliate at the network's launch on September 18 in the wake of the merger of the WB and UPN into The CW. Meanwhile, WDSI launched a new second

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

to serve as the area's MyNetworkTV affiliate beginning September 5. On November 26, 2007, Meredith announced the sale of WFLI to MPS Media which closed April 1, 2008. Shortly thereafter, New Age Media (owner of WDSI) began operation of the station through an LMA. On May 23, 2011, WFLI signed on a new second digital subchannel of its own to offer

MeTV MeTV, an acronym for Memorable Entertainment Television, is an American broadcast television network owned by Weigel Broadcasting. Marketed as "The Definitive Destination for Classic TV", the network airs a variety of classic television program ...

purchased the non-license assets of WFLI-TV and WDSI-TV from New Age Media for $1.25 million in September 2015 and began operating them under a master services agreement. On July 28, 2021, the FCC issued a Forfeiture Order stemming from a lawsuit against MPS Media. The lawsuit, filed by

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...

, alleged that MPS Media failed to negotiate for retransmission consent in good faith for the stations. Owners of other Sinclair-managed stations, such as

Deerfield Media Deerfield Media, Inc. is a broadcasting company and a shell corporation owned and operated by Stephen P. Mumblow. It was established on December 1, 2012 by the acquisition of several television stations connected to the Sinclair Broadcast Group. ...

, were also named in the lawsuit. MPS was ordered to pay a fine of $512,288.

Programming

Syndicated programming on WFLI includes ''

Pawn Stars ''Pawn Stars'' is an American reality television series shown on History and produced by Leftfield Pictures. The series is filmed in Las Vegas, Nevada, where it chronicles the daily activities at the World Famous Gold & Silver Pawn Shop, a 24 ...

'', '' 2 Broke Girls'', ''

Family Feud ''Family Feud'' is an American television game show created by Mark Goodson. It features two families who compete to name the most popular answers to survey questions in order to win cash and prizes. The show has had three separate runs, the ...

'', and ''

Two and a Half Men ''Two and a Half Men'' is an American television sitcom that originally aired on CBS for twelve seasons from September 22, 2003, to February 19, 2015. Originally starring Charlie Sheen in the lead role alongside Jon Cryer and Angus T. Jones, the ...

'' among others.

Technical information

Subchannels

The station's digital signal is

multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource - a ...

Analog-to-digital conversion

WFLI-TV shut down its analog signal, over UHF channel 53, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 42. Through the use of

PSIP The Program and System Information Protocol (PSIP) is the MPEG (a video and audio industry group) and privately defined program-specific information originally defined by General Instrument for the DigiCipher 2 system and later extended for the AT ...

, digital television receivers display the station's

virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via digits on a receiver's ...

as its former UHF analog channel 53, which was among the high band UHF channels (52–69) that were removed from broadcasting use as a result of the transition.

References

External links

* {{DEFAULTSORT:Wfli-Tv The CW affiliates MeTV affiliates Charge! (TV network) affiliates Sinclair Broadcast Group Television channels and stations established in 1987 FLI-TV 1987 establishments in Tennessee Mass media in Bradley County, Tennessee