WFLA-FM (100.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Midway, Florida, and serving the

Tallahassee metropolitan area The Tallahassee Metropolitan Statistical area is the metropolitan area centered on Tallahassee, Florida. The Tallahassee Metropolitan Statistical Area is a metropolitan statistical area (MSA) designated by the Office of Management and Budget and ...

. It broadcasts a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

and is owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are on John Knox Road in Tallahassee. WFLA-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 11,500

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on William Reeves Road near

Interstate 10 Interstate 10 (I-10) is the southernmost cross-country highway in the American Interstate Highway System. I-10 is the fourth-longest Interstate in the United States at , following I-90, I-80, and I-40. This freeway is part of the originally pl ...

in Tallahassee.

Programming

Weekdays on WFLA-FM begin with a local news and interview show hosted by Preston Scott. The rest of the weekday schedule is nationally syndicated talk shows, mostly from co-owned

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It ...

: ''

The Glenn Beck Program ''Glenn'' (previously titled ''The Glenn Beck Program'') is a news talk and political opinion show on TheBlaze hosted by Glenn Beck. It is produced and recorded at TheBlaze studios in Dallas, TX. The show originally ran on CNN Headline News fr ...

The Clay Travis and Buck Sexton Show ''The Clay Travis and Buck Sexton Show'' is an American radio program hosted by former Fox Sports Radio personality Clay Travis and former '' America Now/The Buck Sexton Show'' host Buck Sexton. It is broadcast on over 400 talk radio stations n ...

The Sean Hannity Show ''The Sean Hannity Show'' is a conservative talk radio show hosted by Sean Hannity. The program is broadcast live every weekday, from 3 p.m. to 6 p.m. ET. The show is produced in the New York City studios of radio station WOR and is sometimes ...

The Mark Levin Show ''The Mark Levin Show'' is a conservative talk radio show hosted by Mark Levin. The program is broadcast nationwide on Westwood One and reaches an estimated seven million weekly listeners, according to an estimate from ''Talkers Magazine''. The ...

The Ramsey Show ''The Ramsey Show'' (formerly known as ''The Dave Ramsey Show'') is a three-hour self-syndicated radio program and podcast, hosted by the eponymous finance author and speaker Dave Ramsey, that airs Monday through Friday from 2-5 PM ET. It is br ...

with

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American personal finance personality, radio show host, author, and businessman. An evangelical Christian, he hosts the nationally syndicated radio program ''The Ramsey Show''. Ramsey has ...

, Ground Zero with Clyde Lewis,

Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...

with

George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...

'' and ''

This Morning, America's First News with Gordon Deal ''This Morning: America's First News'' (formerly ''The Wall Street Journal This Morning'') is a two-hour radio news/talk program hosted by Gordon Deal and Jennifer Kushinka, who replaced long-serving co-host Gina Cervetti on January 2, 2015. In a ...

''. Weekends feature specialty shows on money, health, gardening and the outdoors, some of which are paid

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

. Syndicated weekend shows include '' Bill Handel on the Law, At Home with Gary Sullivan,

The Tech Guy ''The Tech Guy'' was a widely syndicated US radio show hosted by Leo Laporte, formerly of TechTV and later with TWiT.tv. The show, which was first exclusively broadcast on KFI 640 AM in Los Angeles, was picked up for syndication by Premiere Netw ...

with

Leo Laporte Leo Laporte (; born November 29, 1956) is the host of ''The Tech Guy'' weekly radio show and a host on TWiT.tv, an Internet podcast network focusing on technology. He is also a former TechTV technology host (1998–2008) and a technology author. O ...

, Sunday Night Live with Bill Cunningham'' and '' Somewhere in Time with Art Bell''. Most hours begin with an update from

Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...

History

The

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

for a new Tallahassee-area FM outlet was obtained from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

(FCC) in 1991. The unbuilt station was given the working

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

WTPS. When the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

in 1996, it took the call letters WJZT, to reflect its

smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...

format and its Tallahassee location. It was owned by Paxson Communications, headed by broadcasting executive and owner

Bud Paxson Lowell White "Bud" Paxson (April 17, 1935 – January 9, 2015) was an American media executive. In 1982, Paxson and his business partner, Roy Speer, co-founded the Home Shopping Club (now called the Home Shopping Network). He later established Pax T ...

. A short time later, WJZT switched to a format of 1980s and 90s hits. In 1997, it was acquired by

San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= U.S. state, State , subdivision_name1 = Texas , s ...

-based

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

(a forerunner to iHeartMedia). The station went through several formats and call sign changes over the next several years. It had an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

sound as WBWT until July 10, 2006. At that point, management decided to flip the format to talk radio, using the call letters of its popular

Tampa Bay Tampa Bay is a large natural harbor and shallow estuary connected to the Gulf of Mexico on the west-central coast of Florida, comprising Hillsborough Bay, McKay Bay, Old Tampa Bay, Middle Tampa Bay, and Lower Tampa Bay. The largest freshwater in ...

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

WFLA

970 AM The following radio stations broadcast on AM frequency 970 kHz: 970 AM is a regional broadcast frequency. In Argentina * LRA43 Neuquén, Neuquén * LT25 in Curuzú Cuatiá, Corrientes In Mexico * XECJ-AM in Apatzingán, Michoacán * ...

, but adding the -FM

suffix In linguistics, a suffix is an affix which is placed after the stem of a word. Common examples are case endings, which indicate the grammatical case of nouns, adjectives, and verb endings, which form the conjugation of verbs. Suffixes can carry ...

. WFLA-FM shares most of the nationally syndicated shows heard on 970 WFLA, but it has its own morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

program.

References

External links

Official Website
* FLA-FM WFLA-FM Radio stations established in 1995 IHeartMedia radio stations 1995 establishments in Florida {{Florida-radio-station-stub