Tasks
According to its own statements, WEMF "provides, as a neutral and independent industry research organisation, transparency in the media and advertising market". In Switzerland and Liechtenstein, this includes national readership research as well as the certification of print media editions, marketing-related studies and statistics in the media and advertising sector. The WEMF MACH research system is relevant for print media, cinema and sponsorship. With the' MACH Consumer', WEMF publishes the largest annual consumer study in Switzerland, and compiles comparative data for the evaluation of different media ("MA Strategy"), as well as the study "Total Audience", which combines press data with online data.Organisation
WEMF was founded in 1964 as a "neutral, not-for-profit research organisation" in order to create transparency in the media and advertising market. The founders and shareholders were four interest groups of the Swiss advertising industry. WEMF is organised as anReferences
External links
* Mass media companies established in 1964 Swiss companies established in 1964 Mass media companies of Switzerland Companies based in Zürich District 9 of Zürich {{Switzerland-company-stub