WDVI (100.5 FM) is a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

station in

Rochester, New York Rochester () is a city in the U.S. state of New York, the seat of Monroe County, and the fourth-most populous in the state after New York City, Buffalo, and Yonkers, with a population of 211,328 at the 2020 United States census. Located in W ...

. The station is owned and operated by iHeartMedia. Its studios are located at the

Five Star Bank Plaza Five Star Bank Plaza is a high-rise building located in Rochester, New York, United States, designed by Skidmore, Owings & Merrill. It is the sixth tallest building in Rochester and was originally built as Marine Midland Plaza. Site preparation w ...

building in downtown Rochester, and its transmitter site is in

Victor, New York Victor is an incorporated town in Ontario County, New York. The population was 15,969 at the time of the 2020 census. The town is named after Claudius Victor Boughton, an American hero of the War of 1812. The Town of Victor contains a village, ...

. Monday through Saturday mornings, WDVI runs ''

The Bobby Bones Show ''The Bobby Bones Show'' is an American nationally syndicated country music radio show aired during the morning drive. The Bobby Bones Show originated in Austin, Texas, but now originates from studios at WSIX-FM in Nashville. The show is syndic ...

'', based in Nashville, from

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. ...

, a subsidiary of iHeartMedia.

History

100.5 was previously known as

WVOR WVOR (102.3 FM) is a commercial radio station licensed to Canandaigua, New York, and serving the Finger Lakes region and part of the Rochester metropolitan area. It broadcasts an adult contemporary radio format and is owned by iHeartMedia. In ...

-FM, a hot

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

station for many years. The station was owned by the Lincoln Group before being sold to

American Radio Systems American Radio Systems Corporation was a radio company that existed from 1993 until 1998. Its predecessor, Atlantic Ventures, was founded by Steven B. Dodge, Eric Schultz, Joseph Winn, and Michael Milsom. American Radio Systems was formed from ...

(ARS), a forerunner of CBS Radio. ARS was forced to sell the station to

Jacor Jacor Communications was a media corporation, existing between 1987 and 1999, which owned many radio stations in the United States. In 1998, Jacor was purchased by Clear Channel Communications, now iHeartMedia, for $2.8 billion. Jacor Communica ...

to meet

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

(FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel (now iHeartMedia). WVOR-FM rebranded from "Mix 100.5" to "The Drive" in 2006, leaning its direction towards

Adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

, and changed its callsign to WDVI; the WVOR calls would be placed on sister station WISY, in nearby

Canandaigua Canandaigua (; ''Utaʼnaráhkhwaʼ'' in Tuscarora) is a city in Ontario County, New York, United States. Its population was 10,545 at the 2010 census. It is the county seat of Ontario County; some administrative offices are at the county compl ...

. The station remained a

Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...

hot adult contemporary reporter, however. The AAA lean was dropped in

2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...

. On June 30, 2017, at 5 p.m., WDVI returned to its previous brand as "Mix 100.5". It shifted to

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

on August 3, 2020, while keeping the "Mix" branding. On October 25, 2021, at 9 a.m., after playing " Drift Away" by

Uncle Kracker Matthew Shafer (born June 6, 1974), also known by his stage name Uncle Kracker, is an American singer and musician. He was previously a turntablist for Kid Rock's backing group Twisted Brown Trucker and since 1999 has recorded as a solo artist. ...

featuring

Dobie Gray Dobie Gray (born Lawrence Darrow Brown; July 26, 1940 – December 6, 2011) was an American singer and songwriter whose musical career spanned soul, country, pop, and musical theater. His hit songs included " The 'In' Crowd" in 1965 and "Dri ...

, WDVI flipped to country, branded as "Country 100.5", with the first song being "

Famous Friends "Famous Friends" is a song recorded by American country music singers Chris Young (singer), Chris Young and Kane Brown. It was released on November 20, 2020, as the third single from Young's Famous Friends (album), eighth studio album of the sam ...

" by Chris Young and

Kane Brown Kane Allen Brown (born October 21, 1993) is an American singer. Brown first came to the attention of the public through social media. He released his first EP, titled '' Closer'', in June 2015, and followed it with a new single, "Used to Love Y ...

. Along with the format change, the station brought in Jeremy Newman, the popular former morning show host from rival station

WBEE-FM WBEE-FM (92.5 MHz) is a commercial radio station in Rochester, New York. It airs a country music radio format and is owned by Audacy, Inc. (formerly Entercom Communications, after being acquired from Sinclair Broadcasting in 1999. The statio ...

, to host middays, and the syndicated '' Bobby Bones'' morning show was moved to the station from sister station WNBL, however, it remained being simulcast on WNBL until July 1, 2022, when it flipped to all '80s hits.

Previous logos

References

External links

DVI Digital Visual Interface (DVI) is a video display interface developed by the Digital Display Working Group (DDWG). The digital interface is used to connect a video source, such as a video display controller, to a display device, such as a comp ...

Country radio stations in the United States IHeartMedia radio stations {{NewYork-radio-station-stub