WSEV-FM (105.5
FM, "Mix 105.5") operates as Sevier County's only local FM
radio station. While other stations are licensed to Sevierville, their studios are based in
Knoxville, Tennessee.
History
WSEV-FM was originally licensed to
Gatlinburg, Tennessee, as a sister to
WSEV, although the studios for both stations were located in
Sevierville, Tennessee. In 1990 the station was purchased, along with its AM sister station WSEV/930, by the Dollywood Broadcasting Company, a privately owned corporation whose owners included
Dolly Parton; Orr & Earls Broadcasting, Inc., of
Branson, Missouri; and other investors. Orr & Earls Broadcasting, Inc. was selected as the managing partner due to their success in managing Branson-area radio stations
KRZK
KRZK (106.3 FM) is a radio station broadcasting a classic country format. Licensed to Branson, Missouri, United States, it serves the Springfield, Missouri
Springfield is the third largest city in the U.S. state of Missouri and the county se ...
and
KOMC. WSEV-FM's call letters were changed to WDLY to reflect the connection with Parton, and the design of the call letters incorporated the
Dollywood theme park's butterfly logo. Its format was changed to
country music. The station's slogans was ''"This Is Dolly's Station! 105.5 WDLY"'', ''"The Best Music! Dolly's Station! WDLY"'', and ''"Dolly's 105.5 WDLY"''. However, WDLY had a tough time competing against Knoxville's
WIVK-FM and
WOKI during the years they had a country format. After ten years as WDLY, the station was sold to East Tennessee Radio Group and the call sign reverted to WSEV-FM in May 2000. Its studios were moved from Middle Creek Road in Sevierville to Dumplin Valley Road in
Kodak, Tennessee.
External links
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SEV-FM
Hot adult contemporary radio stations in the United States
Radio stations established in 1983
Sevier County, Tennessee
{{Tennessee-radio-station-stub