WCOW-FM (97.1 FM, "Cow 97") is a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Sparta, Wisconsin Sparta is a city in and the county seat of Monroe County, Wisconsin, United States, along the La Crosse River. The population was 10,025 at the 2020 census. History Sparta is located on former Ho-Chunk territory acquired by the United States i ...

that serves Mid-western Wisconsin and the

La Crosse La Crosse is a city in the U.S. state of Wisconsin and the county seat of La Crosse County, Wisconsin, La Crosse County. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border. La Crosse's populat ...

and La Crescent communities on the nearby

Mississippi River The Mississippi River is the second-longest river and chief river of the second-largest drainage system in North America, second only to the Hudson Bay drainage system. From its traditional source of Lake Itasca in northern Minnesota, it f ...

separating

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...

and

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

. WCOW-FM also simulcasted for many years on their sister station at 1290 AM when it too had the WCOW calls. The WCOW

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

has previously been used by other broadcasters, including a station that existed from 1951 to 1957 in Minneapolis-St. Paul before being renamed as

WISK Wisk was an American brand of laundry detergent manufactured in the United States by Unilever (1956 to 2008) and Sun Products (2008 to 2017). History Wisk was introduced in the United States by Lever Brothers Company in 1956 as the first liqu ...

References

External links

* * COW-FM Country radio stations in the United States {{Wisconsin-radio-station-stub