WCGR (1550 AM, "100.1/104.5 The Lake") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a soft

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

format. Licensed to

Canandaigua, New York Canandaigua (; ''Utaʼnaráhkhwaʼ'' in Tuscarora language, Tuscarora) is a City (New York), city in Ontario County, New York, United States. Its population was 10,545 at the 2010 census. It is the county seat of Ontario County; some administrat ...

, United States, the station is currently owned by Canandaigua Broadcasting, Inc. and features programming from ABC Radio and

Dial Global Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company w ...

History

The station first went on the air as WCGR in 1961, as a full service middle-of-the-road daytime station with community news. Legendary Miami radio personality

Neil Rogers Neil Rogers (November 5, 1942December 24, 2010) was an American talk radio personality. Until his retirement on June 22, 2009, ''The Neil Rogers Show'' aired weekdays from 10am-2pm on 560 WQAM. It was consistently the top-rated show in the M ...

, who was born and grew up in nearby

Rochester Rochester may refer to: Places Australia * Rochester, Victoria Canada * Rochester, Alberta United Kingdom *Rochester, Kent ** City of Rochester-upon-Medway (1982–1998), district council area ** History of Rochester, Kent ** HM Prison ...

, is said to have been one of its early announcing staffers. It changed calls to WLKA on June 15, 1997, while moving its WCGR callsign and programming to a full-time, 1000-watt companion facility on 1310 kHz. The 1310 facility was sold the following year to a local religious broadcaster as a companion station to WASB in Brockport, and on October 5, 1998, the 1550 kHz station changed its call sign back to WCGR. In 2008, WCGR added a simulcast on FM translator W283BF (104.5 MHz), allowing it to broadcast 24 hours a day on the FM band with a signal that covers the local Canandaigua, Victor and Farmington areas with a footprint comparable to the AM signal. On July 23, 2008, WCGR changed the format of both AM 1550 and 104.5 FM from

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

, as part of co-owned Finger Lakes News Radio, to oldies music. WCGR management cites clearance issues involving the talk shows that were carried on WCGR via its affiliation with Finger Lakes News Radio, and says competitor

WHAM Wham! was a British pop music duo. Wham may also refer to: Places * Wham, North Yorkshire, England, a hamlet in the Yorkshire Dales, United Kingdom * Wham, Louisiana, an unincorporated community, United States Stations * WHAM (AM), a talk radio ...

in Rochester would no longer allow WCGR to carry the affected programs as a 24-hour station. On both AM and FM, the WCGR programming continues to include local news and sports programming from Finger Lakes News Radio. On the week of August 1, 2011 both 104.5 FM and 1550 AM changed formats from oldies to country, a simulcast from WFLK (Geneva, New York) K 101.7 (hot new country). On September 1, 2016, WCGR changed their format from country (simulcasting WFLK 101.7 FM) to classic rock, simulcasting WLLW 101.7 FM, branded as "The Wall". On November 1, 2018, WCGR dropped the WLLW simulcast and switched to a soft classic rock format, branded as "100.1/104.5 The Lake" (simulcast on FM translators W261DR 100.1 FM Victor and W283BF 104.5 FM Canandaigua).The Lake Brings Easy Rock to Suburban Rochester
Radioinsight - November 1, 2018

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References

External links

* * * * {{Daytime-only radio stations in New York CGR Classic rock radio stations in the United States Radio stations established in 1961 1961 establishments in New York (state) CGR